Twitter Social Media Marketing

AN OVERVIEW

The course provides an in-depth overview of the microblogging social media tool, Twitter. We'll run everything you need to know to get the best out of Twitter for whatever your business needs it for.

Master Twitter Marketing to grow your business!

Every business out there wants to have the most significant following on Twitter to look more popular than its competitors. Moreover, unlike any other social media platform, measuring follower growth is incredibly easy by using its built-in analytics tool. If you are not already an established brand, company or instituion trying to build targeted Twitter followers is extremely difficult. When you are small on Twitter you have to get yourself on the radar of people retweeting liking and following is one way of getting on the radar of the right people. Feel free to spend as much time on it as you want; you could easily double or triple the growth I have had if you spend more time on it, it just depends.

Why Choose Us for your Twitter Social Media Marketing Training?

We have been delivering social media training programmes to business owners, marketers and communication specialists for more than nine years. Over the last decade, we have delivered more than 400 courses and seminars.

Our team of trainers are all specialists in actual social media marketing delivery, as well as training, which means we live and breathe social media marketing and do it ourselves on a day to day basis. The team won Best Agency of 2019 and Best Integrated Campaign of 2019 at the Prolific North Awards. So if you are looking to either learn the very basics, develop further or pick up on the latest advancements in social media marketing theory and practice, we are positive we can provide the right course for you.

Hundreds of Brands trained every year

We are an award-winning team that has provided training courses up and down the country. We have delivered social media training programmes to big brands and household names all across the UK from Skipton Building Society, The Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name a few. If you require strategic social media training for your team, then we are the right team for you.

We focus on ROI

Our team of social media trainers fully understand that a return on investment is now critical if you want to secure more funding for your social media programmes moving forward. We consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.

We are strategic

We are thoroughly focused on being as strategic as possible with our social media courses and to help ensure you and your team get the most from it, we always provide a pre-training questionnaire to clarify what the attendees most want from the course. We then review these objectives during the course at the re-examine them at the training to ensure the attendees have got the maximum from the instruction on the day.

We have genuine marketing expertise

You can be safe in the knowledge that you are in good hands, as our team have won more than 30 awards in the last five years for delivering excellent social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North of the UK.

We speak your language and deliver actionable learning

Because our team are all award-winning marketing practitioners, we understand the little things you will need to know to get ahead. We won’t dress it up in corporate b*llshit – our training will be straight talking actionable learning that you can each take back to your desk from day one.

We offer Post-course support

For every training course, we deliver we offer four weeks post-course support, where any attendee can call our team in the office to ask for help, advice or a specific question about the content of the course. Our trainers will be more than happy to advise and help to make sure you are putting your new actionable learning into practice in your day job.

Our Classes are Interactive

All of our social media classes have interactive elements as social media marketing is online – so where is the best place to practice? Each course will have several breakout sessions to make the attendees put what they have heard and seen into action. This is because we believe the best way to learn is to do it.

Our work is "big brand" standard

Our team has worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.

Who should attend our
Twitter Social Media Training Course?

All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.

What will I learn with the Twitter Social Media Marketing Course?

This is one of the best twitter courses available. The course will provide participants with a broad understanding of how to get make the most out of the platform from a business perspective. Learn how Twitter operates and the value it can potentially add as a promotional tool. We’ll help you be more comfortable creating social media strategies, amplify your reach on the platform and much, much more. The course will include:


  • How to create a business presence on Twitter
  • The steps to growing your presence on Twitter
  • Twitter Content optimisation for better results
  • Best practices for managing a Twitter Profile
  • Twitter Advertising
  • Advanced tips and tricks to increase results on Twitter: Hashtags, Conversations, Influencers and Followers

Twitter Social Media Marketing Course Programme

The most successful brands on Twitter, whether its B2C or B2B, have a crystal clear strategy. Without this, you’ll waste countless time, effort and money posting Tweeting with no idea of how your activities are helping your organisation meet its goals. This course will outline how to create a successful plan and carry it out in a way that will enhance your company’s Twitter presence and build up a relevant audience. Like any new toy, Twitter will take some getting used to and the best way to be hands-on, once you have your plan of action.

Twitter Social Media Marketing Training: Course Overview

During the course, we’ll give you an understanding of everything Twitter can do for your business. There are a plethora of benefits; communicating with your followers, generating leads, showing your brand's personality, research, seeking feedback and providing instant customer service. We've designed this course to eliminate the mystery and demystify the process.

Twitter in Context and the Fundamentals

Twitter is the platform that is fast becoming the go-to place for people around the world to find out what is going on. In other words, it is how many people get their news. Therefore, you have to cater your content to what audiences use the platform for; otherwise, it will look out of place and potentially harm engagement levels.

We will cover the following:


  • How Twitter has become a mass-market medium, and its likely future direction
  • The core set up, Twitter terminology and etiquette
  • Master the most critical features of the platform such as hashtags, shortened URLs and images/videos
  • Understand the potential uses of Twitter for your organisation

 

 

 

Principles of Marketing with Twitter

To be successful in marketing your business on Twitter, you must ensure that several things are in line with your core business values. This includes having a defined target audience, aims and objectives that are measurable so you can track how much of an impact your Twitter marketing strategy is having on your business. Then it’s about how you tailor your content to fit the defined factors. Whether you're growing your brand, promoting your business or building a personal audience, sticking to these guidelines will help you develop a coherent plan.

We will make sure we cover:


  • Ascertaining where Twitter fits in your marketing and communications strategy
  • How to build a relevant audience
  • How to engage your followers
  • Twitter’s role in content marketing
  • Key ways to use Twitter to create brand advocacy
  • Twitter for lead generation

 

Paid for Promotion

The promotion is a small part of what you do on Twitter. Ads allow you to customise your ad card with images promotional text and a link to your website, meaning you can turn any tweets you have into great promotional tools. You can drive engagement with your promotional activities interact with people outside of your network and discover new opportunities. Twitter allows advertisers to include multimedia in promoted tweets, which dramatically improves engagement. According to Twitter, promoted tweets that contain an image or video clip have a much higher engagement rate and around 50% higher retweets than posts that don’t have visual.


  • The principles of twitter advertising
  • Demystifying 'promoted accounts', 'promoted tweets' and 'promoted trends.'
  • How to choose the right Twitter ad options to fulfil your marketing objectives

 

Third-party Tools

Despite its relative simplicity as a platform, Twitter is one of the most fast-paced social channels out there. Often with a high volume of information coming from followers, it can be difficult for anyone to keep up with single handily. This is where third-party tools come in, helping with the management of your page. There are so many helpful tools available for virtually every conceivable application. Most are free, but many are paid subscriptions, so the best way is to work out what you need help with, do your research and choose the tool appropriate for your business needs.


  • Learn about the ecosystem of third-party tools that can be used to get the most the out of Twitter
  • Identify the correct tools for your business

Twitter Case Studies

Twitter will sometimes share case studies or other results of brand marketing campaigns as it raises interest in their platform. There are countless examples of how small brands starting from scratch and achieving massive success through Twitter marketing. Take advantage of this by looking to case studies to see the possible effects Twitter marketing could have on your business and draw ideas from successful campaigns.


  • How are different businesses and brands (large and small) using Twitter to help them in their business?
  • Who's got it right, who’s got it wrong?

 

Creating your Twitter strategy

It is essential to keep your strategy in line with your businesses core values. Have an informed idea of who precisely your target demographic is and start by creating content that will appeal to them. Decide your overall goal; what are you hoping to achieve by your company being on Twitter? Whether it's interacting with customers, generating sales, engaging with influencers or another goal, you have to find ways of producing content that will help you succeed.


  • Discussion and brainstorming how Twitter could be useful for your organisation - going beyond marketing
  • Who in your company should be representing your brand and areas of business
  • Guidelines for operating a brand Twitter feed
  • Guidelines for employees
  • A Twitter strategy example template

Twitter Social Media Campaign Planning

Generally, Twitter campaigns that work best are ones targeted to the right audience. Again, it comes down to knowing your audience and having an insight into what content appeals to them. Once you've maximised that audience, then you expand into others, and that's where paid promotions and third party tools help. There are countless examples of successful campaigns that have all started with an incredibly targeted audience. They also use Twitter analytics at the very beginning of any campaign to determine this.


  • Creating social media objectives and KPI’s
  • Developing a social media ROI model
  • Using the SWOT model for social media planning
  • Planning with the SOSTAC framework
  • Understanding the competitor landscape
  • Monitoring social media success with baselines
  • Converting strategy into tactics

 

Twitter Audiences For Social Media

As discussed, defining your primary target audience is critical, but using third party targeting tools and paid promotion allows you to expand into so many new audiences. Tailored audiences – You can upload your list of leads or customers to create an audience in Twitter for ads meant for people who already have a relationship with your company. Then observe your growing number of Followers gain valuable insights into current audience characteristics and harness this data to identify new target audiences for Twitter campaigns. Twitter allows organisations to talk with audiences in a way that other social networks do not, therefore making it easier to reach new demographics.


  • Understanding customer behaviours and drivers
  • Techniques to learn about customer needs
  • Audience profiling
  • Conversations through Social Media - how to create a dialogue on Twitter
  • How to drive word of mouth
  • Cultivating relationships and building trust through Twitter

Twitter tailored Social Media Content

Each social channel is entirely different in terms of the type of content that goes on there. If possible, tweeting actively throughout the day is best. Twitter's streaming is much faster than other networks. Followers expect you to tweet several times a day, and if you do, they will be more probable to see your tweets.


  • The customer journey: integrating channels
  • Developing an awareness ladder
  • Creating a content plan and calendar
  • Understanding popularity versus influence
  • How and why content "goes viral."

 

 

 

Twitter Monitoring and Measurement

Twitters comprehensive analytics make tracking campaigns or daily activity very easy, and this means you can learn from what has worked best while seeing what areas need to be improved upon. Many third-party tools can be used if you need an even more in-depth analysis of your businesses activity.


  • How to monitor conversations related to your brand(s) on Twitter
  • Analysis, techniques and tools
  • Measure and understand your impact within Twitter
  • Interpreting the results
  • Benchmarking practices

 

Legal Guidelines

Staying within the law can be a challenge, mainly as laws and the quantity of them can be so overwhelming for most companies when using social media. However, most legal problems have often been caused by tiny mistakes on social media. Brands need to create a system to curate user-generated content and acquire the required privileges and legal permissions to prevent violations by users, thus avoiding most legal complications that are thrown up by businesses using social media.


  • Ethics - the laws behind Social Media
  • Legal best practices

Your Brand's Social Media Marketing Objectives

Having a set of clear objectives means you can measure your company's success on Twitter more effortlessly.  Whether it's to drive traffic to your website, gain more sales or generate leads, as long as it's defined, it enables you to see the results with clarity.


  • Discussion about objectives for your brand
  • Group exercise, including feedback

 

Check Our Twitter Social Media Marketing Training Availability

Twitter Social Media Marketing Training – Duration

This course on Twitter is available in a half-day and full-day format.

Twitter Social Media Marketing Training – Cost

For enquiries on costs for our Twitter training, please contact us telling us which course you are interested in.

 

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call