Tag: Social Media

A revolution is happening in the craft beer world, with new brands debuting and marketing/branding strategies being altered To discuss these developments further, this podcast episode features my good friend and Head of Marketing at Brew York,...

Are you ready to unravel the complexities of demonstrating ROI in marketing Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful...

I found this little Ad by dating app Bumble amusing, a nice play on first dates, and how difficult it is going to be after the lockdowns I have to admit I am glad I don't have to go through the dating game again but if I did I think Bumble looks...

Ikea Norway has shared this brilliant video on what they could do with old Ikea products once they have been thrown away Their new advert aims to promote Ikea’s offer to buy back furniture that customers no longer need or want, as well as to...

As the managing director of a PR and social media agency, I do tend to spend a fair bit of my time on social, like most of us working in the industry While social media has lots of obvious benefits with regards to staying in touch with friends,...

Social media platforms haven’t exactly received positive press in the past couple of weeks I wrote previously about a potential end to journalism as we know it Tech companies are actively starting to bypass journalists – Facebook came under fire...

I can't believe we are already into February but here we are In the last 30 days, we have been touring the UK giving a number of seminars on the latest emerging Social Media Trends We have pulled the data for these trends from a huge variety of...

Social media listening is the process of identifying and assessing what is being said about an individual, product or brand on the Internet, brands, agencies and consultants like myself have been using it since the birth of Radian6 way back in 2006...

I thought this would do nicely for an end of year post, back in April, JD Wetherspoon’s announced that it would be closing down its social accounts with immediate effect But looking back nine months on, was this really the right business decision...

There has been some big news in the last few days in the world of social and I am not talking about Privacy No I am talking about Flickr, the forgotten social network for images, that was created more than 14 years ago, which was quickly sold to the...