As a professional in the marketing and PR industry, I've witnessed firsthand the transformative power of Artificial Intelligence (AI) AI is already starting to revolutionise our field, offering unprecedented opportunities to enhance creativity,...
Read MoreIn recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK This trend has raised concerns among industry professionals and academics alike I was a PR Graduate myself back in...
Read MoreIn the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything...
Read MoreSo last week, it was a rather strange but rather cheerful Tuesday for team Prohibition as we attended the PRCA Dare awards for the first time ever last week After lots of pontificating on my part we finally managed to sign up and join the PRCA...
Read MorePR has faced a long fight to be considered an ethical profession The industry’s association with ‘spin’, propaganda and cover-ups has led to many practitioners abandoning public relations titles altogether and rebranding as ‘communicators’...
Read MoreI love working in PR but there is no denying that it can be a stressful job There’s pressure to come up with campaign ideas, tight deadlines, difficult to please clients and even more difficult to please journalists – I recently gave my opinion...
Read MoreThis year has got off to a somewhat rocky start for everyone living in the UK as we all cope with the horrible third national lockdown I am thrilled that my team has been able to continue delivering fantastic work for our clients this past month...
Read MoreI've just returned from a lovely family holiday in the Lakes last week and I got back to some brilliant news The North's top PR Agencies While I was away I was notified, by one of our team, that the Prolific North top 50 PR agencies had been...
Read MoreI thought this video was interesting today, this is the CIPR interviewing Danske Bank's Vicky Davies and she speaks very eloquently on the fact that reputation is now everything in business I find this clip quite refreshing as most companies...
Read MoreSo a couple of weeks ago I was contacted online and asked if I would be interested in receiving a free copy of the new book: The Art and Craft of PR by Sandra Stahl For those of you that haven't heard of her, Sandra is a co-founder of the PR...
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