There are risky marketing stunts, and then there’s getting the United Nations involved That’s exactly what happened when Ken Robertson, former Head of Mischief at Paddy Power, launched a PR campaign so bold it put the notorious Irish...
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There are risky marketing stunts, and then there’s getting the United Nations involved That’s exactly what happened when Ken Robertson, former Head of Mischief at Paddy Power, launched a PR campaign so bold it put the notorious Irish...
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Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
