In this week’s episode of Embracing Marketing Mistakes, we were joined by the brilliant Sarah Townsend—an accomplished freelance copywriter and author Sarah shared her journey from working in financial services to building a successful freelance...
Read MoreCan you believe it We’ve actually hit 50 episodes of Embracing Marketing Mistakes! What a journey it’s been From jaw-dropping fuck ups to laugh-out-loud moments, we’ve had some incredible guests share their biggest marketing fails—and,...
Read MoreI recently had the opportunity to sit down with my mate and old colleague Jed Hallam, the former Global Head of Strategy at Snapchat and now the driving force behind Culture Lab, a new venture that’s set to change how brands understand and engage...
Read MoreThere are risky marketing stunts, and then there’s getting the United Nations involved That’s exactly what happened when Ken Robertson, former Head of Mischief at Paddy Power, launched a PR campaign so bold it put the notorious Irish...
Read MoreSo to celebrate a year of marketing podcasting, we decided to rebrand the name of the podcast 🫨 We wanted to make the actual core focus of the show be included in the name - so people who hadn't come across the show knew what it was about So,...
Read MoreI am delighted to announce that, as of this morning, our podcast is officially average This is because the average show publishes a total of 14 episodes and that is what Will and I have done with the latest instalment of Socially Unacceptable...
Read MoreA revolution is happening in the craft beer world, with new brands debuting and marketing/branding strategies being altered To discuss these developments further, this podcast episode features my good friend and Head of Marketing at Brew York,...
Read MoreIn this week's podcast, Will and I take a closer look at influencer marketing, the art and science of leveraging popular figures to promote a brand It has evolved significantly over the years and transformed from celebrities charging for a single...
Read MoreIn our most recent podcast, we had a discussion with Chris Simmance, the Founder of the OMG Center The purpose of the Centre according to Chris is to accelerate the expansion of digital companies through consultancy, mentorship, training, and...
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