Tag: fake news

So this week with Will and I get ready to navigate the unknown and somewhat frightening realm of false information related to brands with my good friend Ant Cousins In this episode of Socially Unacceptable, we explore effective strategies to protect...

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us I asked him to give me a master student's view of what the future of PR is today I teach a...

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and...