Unless you have been hidden under a rather large rock over the last twelve months you can’t have missed the splash that the Official CIPR Social Media Handbook “Share This” has made in the PR community As I live in the freezing cold north of...
Read MoreToday I attended an event which was organised and presented by a number of young PR apprentices from the Leeds area I went to see how good they were and how the scheme worked in practice and if I am honest I was very impressed I sit on the CIPR...
Read MoreHere is a clever little PR stunt by Ibis hotels The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning From the question, “What does your sleep look like”...
Read MoreI have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s...
Read MoreIt’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from...
Read MoreYes unbelievably it’s that time again and it’s hard to believe that it’s been almost a year, but somehow I have managed to organise our annual charity CIPR Pub Quiz, in the memory of my old friend and former YEP journalist Nigel Scott I am...
Read MoreThere has been a lot of chatter around lately about the development of a Facebook “I want” button This new button is being heralded as a step further into social commerce The opportunity for the button is that it will allow people to clearly...
Read MoreThe last month in web marketing terms has been very interesting indeed, many PR people don’t often worry themselves with what Google is up to, in terms of its updates, and to be honest 90% of the time they don’t need to However, the latest...
Read MoreThis week we have just been putting the finishing touches to this new Facebook application called The Messy Garden which we have had built for a client The client has issued some academic research on sustainable gardens and the benefits of having a...
Read MoreWe attended the Yorkshire Business Market yesterday and it was interesting to take a new view on how things in the business and marketing world are changing and have evolved over the last six years When I started blogging, many years and moons ago,...
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