I love this clever campaign from Burger King after they decided to sponsor Stevenage FC in the real world because the team would appear in the computer game Fifa alongside the big teams So they then created an online challenge to get people to get...
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Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
