Social Media Marketing on YouTube

AN OVERVIEW

YouTube is the second biggest search engine on the planet, and it is owned by the first. Video is rapidly becoming the preferred content format for almost every business in the UK. A customer can learn lots of skills through a 'how-to' video far quicker, and so it is vital to have a well-defined video content strategy for your brand.

This course will provide the perfect grounding of how-to set-up and maximise your use of video on YouTube no matter what sector. If you have needed some guidance on how to get the most from video marketing, then this course is for you.

Master YouTube Marketing to grow your business!

YouTube can be a refuge for business growth, where you get consistent streams of web traffic, leads and even revenue. If your company isn't currently using YouTube as one of the tools in its marketing offer, then you're definitely missing out.

It's never too late to start your YouTube marketing mission, and in fact, there are plenty of opportunities to overtake your rivals via YouTube.

YouTube includes more than one billion unique visitors per month, 300 hours of video upload per minute, and six billion hours of video viewing per month. These facts make it the largest video site and the second largest search engine in the world, just behind Google.  YouTube maintains huge opportunities for businesses, particularly in terms of reach. To reap the benefits that YouTube offers companies, the first step is to open a YouTube channel and start posting helpful, interesting content. However, it's not enough just to publish videos on YouTube in the hope that your prospects will immediately find them; you've got to do some hard work.

Why Choose Us for your YouTube Social Media Marketing Training?

We have been delivering social media training programmes to business owners, marketers and communication specialists for more than nine years. Over the last decade, we have delivered more than 400 courses and seminars.

Our team of trainers are all specialists in actual social media marketing delivery, as well as training, which means we live and breathe social media marketing and do it ourselves on a day to day basis. The team won Best Agency of 2019 and Best Integrated Campaign of 2019 at the Prolific North Awards. So if you are looking to either learn the very basics, develop further or pick up on the latest advancements in social media marketing theory and practice, we are positive we can provide the right course for you.

Hundreds of Brands trained every year

We are an award-winning team that has provided training courses up and down the country. We have delivered social media training programmes to big brands and household names all across the UK from Skipton Building Society, The Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name a few. If you require strategic social media training for your team, then we are the right team for you.

We focus on ROI

Our team of social media trainers fully understand that a return on investment is now critical if you want to secure more funding for your social media programmes moving forward. We take ROI into consideration for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.

We are strategic

We are thoroughly focused on being as vital as possible with our social media courses and to help ensure you and your team get the most from it, we always provide a pre-training questionnaire to clarify what the attendees most want from the course. We then review these objectives during the course at the re-examine them at the training to ensure the attendees have got the maximum from the instruction on the day.

We have genuine marketing expertise

You can be safe in the knowledge that you are in good hands, as our team have won more than 30 awards in the last five years for delivering excellent social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North of the UK.

We speak your language and deliver actionable learning

Because our team are all award-winning marketing practitioners, we understand the little things you will need to know to get ahead. We won't dress it up in corporate b*llshit – our training will be straight talking actionable learning that you can each take back to your desk from day one.

 

We offer Post-course support

For every training course, we deliver we offer four weeks post-course support, where any attendee can call our team in the office to ask for help, advice or a specific question about the content of the course. Our trainers will be more than happy to advise and help to make sure you are putting your new actionable learning into practice in your day job.

Our Classes are Interactive

All of our social media classes have interactive elements as social media marketing is online – so where is the best place to practice? Each course will have several breakout sessions to make the attendees put what they have heard and seen into action. This is because we believe the best way to learn is actually to do it.

Our work is "big brand" standard

Our team has worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.

Who should attend the
YouTube Social Media Marketing Course?

All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.

What will I learn with the YouTube Social Media Marketing Course?


  • How to create a business presence on YouTube
  • The steps to growing your presence on YouTube
  • YouTube Content optimisation for better results
  • Best practices for managing a YouTube Channel
  • YouTube Advertising
  • Advanced tips and tricks to grow results on YouTube

The Benefits of our YouTube Social Media Marketing Training Course

Following this training course, you will understand how to:


  • Plan effective online video campaigns
  • Make a case for resource/investment
  • Write a brief, appoint a supplier and manage the production process
  • Make your video stand out and achieve its desired objective
  • Integrate video into a broader content marketing campaign
  • Ensure a decent return on investment
  • Make the right decisions about your audience and how to reach them
  • Interpret campaign metrics and make continuous improvements

Setting The Scene

In this course, we will walk you through the importance of YouTube, why it's a ‘sound on' network and why video is treated very differently to how it is on others such as Facebook which is sound off.


  • Why choose online video?
  • Case studies of successful campaigns
  • The current online video landscape

Video Content Strategy

Having a great content strategy means more people will find your content and hopefully buy your products or service.

 

While it's great for search, YouTube alone is not a comprehensive video strategy, as the whole platform is designed for people to get lost watching other people's recommended videos.  Once you know which video strategy is working, you can then double down on it and maximise the reach of your videos.

You will be able to understand not only how to see your key metrics such as watch time reports, unique viewers, and traffic sources but you also know how to use that information to drive your video strategy and grow your follower base.


  • How online video fits into the broader marketing plan
  • Setting the right campaign objectives
  • The importance of knowing your audience and how to engage with them effectively
  • Using video at every stage of the buyer's journey
  • Defining your message and story
  • Different types of video and when they're used
  • Measurement: what does success look like?

 

 

 

Creating great video content

Video is a versatile and engaging content format that not only gives us a real-life picture of what's going on; it's also easy to share across multiple platforms. Consumers like it because it's easy to digest, entertain and engage, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone who has access to the internet, both for watching and producing. While there is certainly a trend towards higher quality video at a professional level, anyone can open their laptop and make their own video in less than an hour – we want to help you get the most from it. For instance, when creating your best video success stories. You should focus on the story of your customer and the success you managed - did he/she achieved from using your product or service.


  • Creating tangible value for the audience
  • Optimising video for mobile
  • Meeting minimum quality standards
  • How to make your online video content shareable

 

Managing a campaign on YouTube


  • Steps to campaign planning and research
  • Finding and managing an agency or supplier
  • Writing the brief
  • The production process – logistics planning, shooting and editing

 

Content promotion on YouTube

Once you have created your video you then need to maximise its exposure on YouTube, we will look at the following:


  • The relationship between owned earned and paid media
  • Growing a YouTube channel
  • Optimising video for search
  • Harnessing the power of influencers & advocates

Measurement & evaluation

Your ultimate goal is to know the most important viewer actions to measure. This is so you can reach the most relevant audience on YouTube, and to meet or outperform your original campaign objectives.

When you launch a campaign on YouTube, the thing you want most of all is video views. But what exactly do you want those views actually to achieve: consideration, awareness, or sales?

We will look at the following:


  • Measuring and understanding brand awareness vs engagement
  • The continuous improvement process: analyse, test, repeat

 

Legal Guidelines

Staying within the law on social media can be a real challenge for most companies, mainly because legislation can be so overwhelming. However, most legal problems on social media have often occurred due to simple accidents.

Brands should establish a curation process for user-generated content and obtain the necessary rights and legal permissions for use to avoid infringement. A brand's use of imagery has several associated legal ramifications and rights, such as ownership of images and media – we will look at the best practices around this to put your mind at ease.

Your Brand's Social Media Marketing Objectives 100


  • Discussion about objectives for your brand
  • Group exercise, including feedback

 

Video is becoming a preferred content medium for almost every business in the UK. A customer can learn lots of things through a video far quicker, and so it is essential to have a well-defined video content strategy for your brand.

This course will provide the perfect grounding of how-to set-up and maximise your use of video on YouTube no matter what sector. If you have needed some guidance on how to get the most from video marketing, then this course is for you.

Check Our YouTube Social Media Marketing Training Availability

YouTube Social Media Marketing Training - Duration

This YouTube course can be delivered in a half-day or full-day format.

 

YouTube Social Media Marketing Training - Cost

For enquiries on costs, please contact us, detailing which exact course you are interested in.

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call