Check out this infographic from digital agency Raka Creative which has been created from data collated from link sharing service Bitly. No surprises that it is pretty much pointless sharing content after 3pm on a Friday afternoon although I tend to think this is the time when the most banter is had on that platform. Nobody mentions Google+ probably due to the fact we are only reportedly spending 3 minutes a month on it anyway, it’s become a bit of a social media ghost town that everyone knows they should be in but can’t be bothered to visit.
Raka says on its blog:
This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.
I also think the fact that Facebook traffic fades after 4pm is interesting. Really? I find that most of my friends are updating on an evening these days due to the use of tablet and mobile devices and that is where Facebook’s strategy is rightly headed. I think maybe the corporate users are on Facebook but the people looking to engage and have fun are probably doing so in the comfort of their own homes whilst watching their favourite TV show andwrongly using #hashtags (plug for a recent article sorry couldn’t resist.
I think Facebook’s EdgeRank has a big part in playing what appears when and where and who actually has the ability to see it – the rule of amusing pictures and videos still seems to rule the day though!
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
