Here’s a bit of a fun for a Friday, I love this video and it has been so successful the company has already raised $10million. If a brand doesn’t take itself too seriously it can capture the public’s imagination.
Now be honest – wouldn’t you love a client to sign off a video of this nature? Just think of the amount of fun you could have.
The bumf:
Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ’em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out https://www.dollarshaveclub.com
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
