10 Things We've Learnt About Social Media
Let's begin with one easy fact: your company requires a presence on social media. It doesn't matter if you operate a tiny local store or a large multinational business. Social media is now a crucial part of your business marketing agenda. Social media platforms enable you to communicate with your clients, raise awareness of your brand, and boost purchases.
Choosing to take the first leap into the world of social media can be extremely daunting. There are so many sites and platforms, so many users, so much material out there waiting to be discovered, where would you even start? What are your general marketing objectives for your company? There's a lot to handle. After nine years of experience and a wealth of expertise, we can help.
Here are ten things we've learnt about Social Media:
- Social media marketing requires proper social listening.
- Conversations should be the primary objective of your social media marketing.
- Social media marketing isn't broadcasting; it's communicating and two way
- Never auto-post your content to your personal social profiles as it can be obvious.
- Never copy/paste the same message into every social profile - the channels are different so treat them as such.
- Social media marketing requires a large time investment as it's relationship-building on a large scale.
- Be helpful where possible on social media.
- Team #Followback is a waste of time.
- Social media support is faster than live chat, email, or phone calls. Embrace it.
- You don't have to be on every network. Go where your customers are.
Social Media Training Tips that will help
you become a Social Media Expert
Just as you prepare other elements of your marketing strategy, you need to have a particular and conscious plan for each social media platform you use. Each platform has its peculiarities and best practices to generate interaction. Your brand shouldn't need to to be present on every single platform - such as TikTok - but for your content to be targeted, you need to develop an approach that is specific to the actual platform you're using.
How often you post must be specific to every social media site you use. Several platforms like Twitter and Instagram Stories, prompt you to be busy numerous times a day to get the fullest potential from your followers. Other post kinds, such as many Instagram posts and Facebook updates, are not as demanding and can be used less infrequently.
Additionally, having a targeted message will assist you in generating greater consistency across branded content that strikes a chord with your followers. If you develop a clear message that you don't deviate from, you can rest assured your social media posts always to be relevant to your followers.
Finally, once you've identified your key messages, look out for the prevalent trends arising on each platform. If you start noticing a trend or approach that is growing in popularity and aligns with your message, then it's a brilliant idea to focus on it to drive commitment.
Create a Social Style Guide
Over the years, we've all seen our large amount of social media flops. From tiny start-ups to global corporations, no business is exempt from creating social media errors. The unfortunate thing is that most awkward slip-ups can be instantly prevented by establishing and adopting a social media style guide.
The Social Media Style Guide is a go-to foundation for how your business presents itself and functions socially. It enables your business to develop a consistent presence throughout all profiles. Your guide encompasses brand colours, voice, visual instructions and anything else that separates your business on social media. It's a living document that needs to modify and develop over time.
It is also essential to remember that a social media style guide is not the same as your social media marketing strategy. Your approach will comprise of more strategic data, such as what and how often you publish it. Ultimately, it focuses on how you're going to achieve your social media objectives.
Define Social Media Goals
Setting social media marketing objectives can make the distinction between a company which has a random Facebook page and a brand that is developing a loyal fan community. The primary goal of social media marketing should always be to build a community.
Some businesses have established distinct objectives for different social channels. We only advise a few goals per channel so that you don't get swamped. You can have main objectives like "grow brand recognition" and also secondary objectives like "promote sales." This way, you can see if brand recognition is growing and if sales are also rising.
Setting up SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) goals and evaluating progress towards them regularly helps businesses of all types to adopt professional growth and development while enhancing brand efficiency. The method enables you to concentrate your focus, prioritize it, reduce it down to one approach if you had to choose one, to put your bet on it.
Set Parameters and Grant Freedom
No two individuals are the same, which means that no two social media personnel will compose a post identically. Creating a voice-defining style guide does not imply that you need to construct a bank of terms and sentences for your staff to copy and paste, efficiently converting them into robots who churn out the same information.
After you have developed your business tone and direction and made it clear to everyone concerned through your style guide, you should provide your team with the liberty to explore and be innovative within these parameters.
Mandate Social Frequency
There is no magic to social media posting frequency, and you don't have to post at a specific moment. The best approach is to post appropriate, original content regularly. This will change depending on your followers’ platforms, their schedules, and the type of material you post.
For instance, National Geographic posts about 5-7 times every day on Instagram. They get more than 225k likes per post at an engagement rate of 0.23 per cent. On the other hand, Nike, who post just a few days each month, receives an average of 315k likes per post with a 0.38% engagement rate. Both brands have been very successful in spite of having very distinct approaches to social media posting frequency.
Influencer Marketing is no longer a sector ruled by celebrities and socialites who have been paid to promote a brand. The attention has changed to genuine, enthusiastic content makers with modest but faithful followings – ordinary people who create exquisite content and involve their audiences personally.
Influencer Marketing is the fastest-growing technique from clients looking to market themselves. Almost 40 per cent of marketers claim they are now devoting a budget to influencer marketing, and 80 per cent attribute influencer marketing to be successful. As a considerable sector and the potential future of advertising, influencer marketing is not going anywhere. However, if you are considering it the Advertising Standards Authroity has been cracking down on bad practice so make sure you follow their guidelines when you do work with an influencer.
Take Cues From the Pros
Many companies establish themselves across Facebook, Twitter, Instagram and other social networks in search of potential customers. Moreover, the methods they use to entice customers are unique and have established their profiles across social media.
During Missguided's collaboration with Love Island in 2018, Instagram showed its actual value. The multi-channel triumph involved product placement on the show, show highlights and 'shop the look' editorial in the Missguided app, advertising in-store and online, as well as a lot of engagement with the show and its supporters on social media (including social sales).
Perhaps an even greater expert at winning over followers, Domino's social strategy is well established–the brand's Pizza Legends campaign enables individuals to visit the website, develop their ultimate pizza design, name it and post it to social media. Moreover, the pizza giant is not short of the unusual PR stunt either – particularly with reindeer delivery service during the Japanese holiday season.
Additionally, L'Oreal invites its employees to use the #lifeatloreal hashtag to display the values of the brand. It is quite clear that this organizational transparency will help with recruitment of new team members, but also with longevity, by placing all the benefits of the workplace front and centre. After all we are in an era where consumers have a huge lack of trust of anyone and everyone from our friend Donald through to the BBC. This campaign is a straightforward tactic and one that has also been embraced by other brands - many are moving towards being more honest and open.
Prepare to Answer Anything on social
For social media marketing to be effective, businesses need to discover methods to boost their commitment to the followers they have and those they want. The management of social media is not a one-way street; responding to followers, replying to questions and solving issues rapidly, alongside commenting and liking other posts are ways to improve your profile. If you want your channels to grow, follow the right people that add value and start adding value back - socia media is communicating so try to be as open and human as possible.
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