This piece of work caught my eye today, Zoopla the property search site has produced its Property Power 100 which is a list of the top 100 estate agents in the UK. I think is a fairly nice piece of work – rather simple but smart. The reason for creating a Twitter list like this is very simple, links, but this is how the brand describe it: zoopla

What is it?

A leaderboard for UK Estate Agents in Social Media as scored by Klout.

How are the scores calculated?

Initially via Klout, though we’ll be pulling more sources and signals over time including Zoopla’s own AskMe scores. The social networks that influence a user’s Klout Score are Twitter, Facebook, Google+, LinkedIn, Instagram, Foursquare, Wikipedia and Klout itself.

zpp100-logo-large   The smart bit about this is that if you submit your agency you can embed the logo which is both a great piece of branding for Zoopla and of course it doubles -due to its embed code – as a link back to the page helping the overall SEO ranking of the page and of course Zoopla itself. I think the leader board app used is good I think it would be even better if they could have embedded that into your own blog too but on the whole I think this is a solid piece of online PR and SEO.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.