Those of you that read my blog will know I love a clever PR stunt and this one has caught my eye this week.
This great PR stunt was staged by Mumbai Police and FCB Interface who collaborated to teach Mumbai’s reckless car horn honkers a lesson. In this video you can watch how a passive street signal is turned into a Punishing Signal. The aim was to teach the Mumbaikars – how to #HonkResponsibly.
I love the fact this is done both amusingly and to get a great result. In other words to reduce noise pollution. Great work team.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
