I had to share this great new marketing campaign from Mars, it is so clever because I am one of the only people that I know that actually likes the Bounties which are included in celebrations.
As a great and very clever PR stunt Mars is offering people the opportunity to change the least popular Celebration for the most popular. What a great idea to get coverage and exposure and most of all digital chatter about your brand when everyone is starting to think and talk about Christmas.
I just think this is great – huge well done.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
