Here’s a nice little vending machine stunt by Walkers Crisps. It transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. You know how I love stuff in the social world that affects things in the real world and this is one of these.

The machine has Gary Lineker trapped inside, via a screen that looks very realistic. All people had to do was tweet a unique hashtag to the Walkers bus stop machine to let him know that they wanted to try some of his crisps, and watch as he drops them down the chute for you!

A nice graphical stunt and the screen was very realistic – nice work Walkers.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.