car horn pr stunt

The Punishing Signal – PR Stunt of the week

Those of you that read my blog will know I love a clever PR stunt and this one has caught my eye this week.

This great PR stunt was staged by Mumbai Police and FCB Interface who collaborated to teach Mumbai’s reckless car horn honkers a lesson. In this video you can watch how a passive street signal is turned into a Punishing Signal. The aim was to teach the Mumbaikars – how to #HonkResponsibly.

I love the fact this is done both amusingly and to get a great result. In other words to reduce noise pollution. Great work team.

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