PR Stunt of the Week: Samsung "The Safety Truck"

You know I love a clever idea or quirky campaign. Well this week I was sent this little beauty and I love the simplicity of it. This initiative was created by Leo Burnett from Buenos Aires for Samsung’s Argentinian corporate office to promote road safety, what better way to demonstrate Samsung’s high definition TV screens and road safety than simply combining the two to create a truck that you can see right through? Absolute genius and it makes for a great video – I think they could have come up with a snappier name for the truck though.

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