I thought this video was interesting today, this is the CIPR interviewing Danske Bank’s Vicky Davies and she speaks very eloquently on the fact that reputation is now everything in business. I find this clip quite refreshing as most companies see us PR people as purely press release machines. It’s so good to see a senior board member believing in what PR can help to achieve and maintain – a much better reputation. Often the only time a marketer realises the importance of communications is when the proverbial hits the fan and you need a PR team to deal with an ongoing crisis.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.