I came across this amusing stunt the other day a great prank style stunt from viral marketing agency Thinkmodo for a new car selling app called Carlister. It asks “What if you had the strength to lift a car with your bare hands?”
They give this power to Jenni and dressed her up as a New York City meter maid. Hidden cameras captured the reactions of people witnessing her teaching a rude cab driver a lesson.
I love a hidden camera stunt and it has been executed beautifully.
Enjoy.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
