I have just read an amusing story about a public relations officer from 02 calling a journalist of a tech publication. It’s a fantastic read and a perfect example of how not to discuss your approach to a journalist with the rest of your colleagues.
In this case its because the journalist had been listening to him talking about it for the last five minutes – ouch. I feel his pain – if you have a similar story, feel free to share it….
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
