I spotted this campaign on Digital Buzz this week from Jaguar at the “Big Boys Toys” expo in New Zealand. The brand attempted to take Virtual Reality Experiences to the next level by tricking the person involved and actually taking the car on the road.
It feels more like a prank, than a PR stunt, but I like the way it was executed and let’s face it – it got people to talk about the car and the brand which is the objective of the whole thing.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
