Public Relations Management Training

AN OVERVIEW

Every company, from the biggest multinational to the smallest local business, depends on its reputation to survive. Everyone has an opinion on brands and organisations they come into contact with, and these perceptions drive whether we decide to interact with a service or purchase a product. This is where Public Relations comes in, and why a good PR strategy is vital to your business – whether it's building positive perceptions of your company or dealing with potential crises.

Although many organisations understand that PR is an excellent way to build on their marketing strategies and enhance their online reputation, very few know a lot about what PR involves, or why some businesses are investing so much time and effort to stay on top of their strategies.

In this one-day course, you will be introduced to the basics of public relations, including crisis management, how PR can contribute to your overall strategy and how to put PR theories into practice, so you can be confident in developing a basic PR strategy and issues management strategy to deliver in-house in your company.

Master Public Relations Management to promote your business!

A public relations training course will equip you with the persuasive communication and promotion abilities required to handle the reputation of your business and influence media opinion. Gain the knowledge and confidence to manage any crises successfully, and learn the basics of PR so you can start implementing PR into your strategy from the very next day.

Why Choose Us for your Public Relations Management Training?

For more than nine years, we have been delivering training programmes to business owners, marketers and communications specialists. Over the last ten years, we've given more than 400 classes and seminars.

Our team of trainers are all experts in the delivery of real PR campaigns - we live and breathe public relations and do it daily. At the Prolific North Awards in 2019, our team won the Best Agency in 2019 and the award for the Best Integrated Campaign. So, if you're looking to either know the basics, evolve further, or catch up on the recent advances in PR theory and practice, we're confident that we can help.

Hundreds of Brands trained every year

We are an award-winning team that has delivered training classes across the UK. We have provided training programs to major brands and household names across the UK – including Barbour, Games Workshop, Skipton Building Society and The University of Leeds. If you require strategic PR training for your team, then we are the right team for you.

We focus on ROI

Our team of PR trainers fully recognize that a return on investment is now critical if you want to obtain more support for your PR strategy to move forward.
We take ROI into account in the building of our lessons and guarantee that everything we do is intended to be data-driven and insight-driven first so that you can first report on the most appropriate KPIs and metrics and then provide some explanation of what your investment in PR has returned.

We are strategic

We are focused on being as strategic as possible with our PR courses. To help ensure that you and your team get the most out of it, we always provide a pre-training questionnaire to clarify what the participants most want to see from the course. We then review these objectives during the course of the training to ensure that participants receive the maximum benefit from the day.

We have genuine marketing expertise

You can be confident that you are in good hands, as our team has won more than 30 awards over the last five years for delivering excellent integrated PR campaigns. We are widely known as being among the best-integrated PR, content marketing and social media agencies in the North of England.

We speak your language and deliver actionable learning

Because our team is composed of award-winning PR professionals, we understand the small details you need to know to stand out from the crowd. Our training delivers straight talking actionable learning that you can take back to your company to put into practice from day one.

We offer Post-course support

For each training course we deliver, we give four weeks of post-course assistance where any attendee can call our team in the office to ask for assistance, guidance or particular questions about the content of the course. Our trainers will be more than happy to advise and help ensure that you put your new workable learning into practice in your day-to-day work.

Our Classes are Interactive

The best way to learn is by doing, so we ensure each training session has several breakout sessions to help participants put what they’ve learnt into practice.

Our work is "big brand" standard

We have worked for multiple big brands and understand the unique challenges teams face in keeping up to speed with the latest developments in PR. Every year we deliver seminars on the latest trends and developments in PR and marketing so are uniquely placed to understand the PR landscape. We use these learnings to help your team understand the more strategic side of public relations.

Who should attend the
Public Relations Management Training Course?

All of our PR classes are intended for company owners, marketing teams or communications experts looking to update their staff and enhance their sector understanding. To take part in one of our courses, you will need to be bright, enthusiastic and, most of all, willing to learn something new and participate in group discussions. Eagerness to learn is critical, and we will provide the tools you need to deliver a successful PR strategy in your business.

What will I learn with the Public Relations Management Training Course?

Upon completion of this public relations training course, you will be able to understand:


  • How to characterise an issue and the difference between issues and other management problems.
  • How issues progress through their life cycle and the stage each issue has reached
  • Characteristics of issues and the different driving forces of corporate and activist issues.
  • Issue management as both a communications discipline and as a component of broader strategic thinking.
  • How to develop a basic issue strategy using a four-step plan.
  • Concepts of crisis and crisis management.
  • The value of communication to crisis public relations management.
  • The various crisis types and how the crisis type affects crisis communication.
  • Key principles in crisis public relations management.
  • How to apply principles of crisis public relations management to actual crisis cases.
  • The effects of the Internet on crisis public relations management.
  • Integrated marketing communications issues.
  • The importance of integrated marketing communications to organisations.
  • Key principles and methods used to integrate marketing communications activities.
  • How to apply key principles of integrated marketing communications to a real-life scenario
  • How corporate communication is conceptualised and practised, recognising the implications of different perspectives.
  • The influence of different ways of conceptualising corporate communication (from marketing as opposed to a PR or organisational communication mindset) when reviewing public relations practice and the implications of this.
  • How to select effective frameworks for analysing the purpose and practice of corporate communication – using concepts of legitimacy and social capital – to identify key objectives
  • That the ability to practice corporate communication in particular ways is affected by how the function is placed within (or integrated into) organisational structures.

Public Relations Management Training: Course Programme

Every company, from the biggest multinational to the smallest local business, depends on its reputation to survive. Everyone has an opinion on brands and organisations they come into contact with, and these perceptions drive whether we decide to interact with a service or purchase a product. This is where Public Relations comes in, and why a good PR strategy is vital to your business – whether it's building positive perceptions of your company or dealing with potential crises.

Although many organisations understand that PR is an excellent way to build on their marketing strategies and enhance their online reputation, very few know a lot about what PR involves, or why some businesses are investing so much time and effort to stay on top of their strategies.

In this one-day course, you will be introduced to the basics of public relations, including crisis management, how PR can contribute to your overall strategy and how to put PR theories into practice, so you can be confident in developing a basis PR strategy and issues management strategy to deliver in house in your company.

Public Relations Management Training: Course Overview

A public relations training course will equip you with the persuasive communication and promotion abilities required to handle the reputation of your business and influence media opinion. Gain the knowledge and confidence to manage any crises successfully, and learn the basics of PR so you can start implementing PR into your strategy from the very next day.

Issue Management

From customer service queries on social media to logistical issues, an issue is any event which is having an impact on your brand or project. Learn how to respond to issues in real-time, identify potential risks and deal with them efficiently, before they become more significant issues on social media or in the press.


  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management

Crisis Public Relations Management

Crisis communication is a sub-speciality of the public relations profession which is intended to safeguard and defend a person, business or organisation facing a threat to its reputation. Crises can take many forms and can affect any business – from the smallest local business to the largest multi-national. Learn how to prepare for a disaster, the best ways of communicating and how you can deal with crises in an increasingly online world.


  • Where do crises come from?
  • How to prepare for a crisis
  • Communicating during a crisis
  • The Internet and crisis public relations management

Integrated Marketing Communications

Gone are the days when public relations sat as a separate part of your marketing strategy – these days PR is a vital part of any integrated communications plan. From thought leadership pieces with your senior stakeholders to getting reviews for your product in the media, PR can take your communication strategy to another level. Learn how to integrate PR into your strategy and how it can work in tandem with other segments of the marketing mix.


  • The marketing communications toolbox
  • Segmentation, targeting and positioning (STP)
  • Branding and integrated marketing communications
  • Planning for integration of the marketing communications mix

Corporate Communication

Corporate communication is the practice of creating, developing and retaining a corporate identity or brand image. A strong corporate communications team offers projects to shape the picture of a business, interact with internal and external audiences, and maintain a favourable long-term reputation. Learn how to put a corporate communication strategy into practice with our course.


  • The purpose of corporate communication (or frameworks for practice)
  • Corporate communication in practice
  • The organisational context: how corporate communication fits into organisational structures

Target audience

Our PR training course is suitable for everyone who works in a PR capacity in any organisation. From Chief Communications Officers to public relations and communications directors, managers, practitioners and staff, join us on this one-day course to find out how you can more effectively integrate a crisis communications plan into your strategy and learn the fundamentals of PR best practice.


  • Chief Communications Officers
  • Public relations and communications directors, managers, practitioners and staff.

The Benefits of our Public Relations Management Training

Public relations can help to enhance your company's profile and reputation. If done well, it can be a cost-effective way to get your message across to a broad audience. However, it can be difficult to ensure success, and in an increasingly online world, challenging to ensure the right messages about your company are being talked about over the wrong ones.

Our one-day course will help you to put together a basic strategy for PR success, identifying the issues that might stand in your way, compiling a crisis communications plan and implementing a successful PR strategy into your current communications and marketing plans.

Public Relations Management Training Resources

Our training will equip you with all the resources you need to take your first steps to delivering a successful PR strategy in your company. For instant practical advice, have a look at some of our PR resources.

Top tips on how you can make the most of your media coverage

Nine ways to use public relations to grow your business

The five essential tools and traits for successful PR

Check Our Public Relations Management Training Availability

Public Relations Management Training - Duration

This is a one-day hands-on and interactive workshop designed to provide attendees with a broad overview of the recent PR best practices that are essential to their company.

Contact us for a free consultation, and we'll discuss how our PR team can help your company develop its PR skills and deal with crises effectively.

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call