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Is YouTube really worth six times more budget spend in 2016?


An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective


Google confirms big changes to the face of its PPC advertising


Seller Ratings and Quality Score become even more significant in light of new changes In a very recent announcement, Google


social media ethics

Unethical business practice is threatening social media


An interesting survey from the Chartered Institute of Marketing (CIM) has found that consumers want more regulation when it comes


Facebook advertising is confirmed as fraud in this video


As you know I have been struggling to understand the huge drop in engagement on my client’s Facebook pages recently


Advertising still works – Yells sales increase by 70%


Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has


Online audience to be included in ABC figures


I have just read an interesting post from Roy Gleenslade reporting that online unique users and circulation figures will now


Sharp’s Digital TV recorder seems to have the right blend


Well after much badgering and lecturing from my boss Mr Stuart Bruce about how great digital TV recorders are, I


The space cowboy returns and joins in the social media revolution


At Wolfstar we are always looking out for interesting stories which get us all talking, and we often like to


Broadband customer service on a downward spiral


In the news today, it seems a survey has found that customer service levels from broadband suppliers are getting worse


Advertisements to start appearing in pdf files


  It was announced yesterday that PDF files are to have advertisements within them, following a new deal between Yahoo