Is YouTube really worth six times more budget spend in 2016?

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective

Google confirms big changes to the face of its PPC advertising

Seller Ratings and Quality Score become even more significant in light of new changes In a very recent announcement, Google

social media ethics

Unethical business practice is threatening social media

An interesting survey from the Chartered Institute of Marketing (CIM) has found that consumers want more regulation when it comes

Facebook advertising is confirmed as fraud in this video

As you know I have been struggling to understand the huge drop in engagement on my client’s Facebook pages recently

Advertising still works – Yells sales increase by 70%

Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has

Online audience to be included in ABC figures

I have just read an interesting post from Roy Gleenslade reporting that online unique users and circulation figures will now

Sharp’s Digital TV recorder seems to have the right blend

Well after much badgering and lecturing from my boss Mr Stuart Bruce about how great digital TV recorders are, I

The space cowboy returns and joins in the social media revolution

At Wolfstar we are always looking out for interesting stories which get us all talking, and we often like to

Broadband customer service on a downward spiral

In the news today, it seems a survey has found that customer service levels from broadband suppliers are getting worse

Advertisements to start appearing in pdf files

  It was announced yesterday that PDF files are to have advertisements within them, following a new deal between Yahoo