Harness the power of word-of-mouth marketing

Brands across the globe use influencer marketing as one of the most effective forms of brand awareness and customer acquisition. By harnessing the power of third-party endorsement, influencers can create excitement, interest and buying power amongst their social media following and convert their followers into customers. It’s no surprise this form of word-of-mouth marketing is making waves in the sphere of public relations and wider marketing strategy.

In this course, we will examine best practice around social media influencer marketing including how best to approach the process, the legal requirements and obligations of each party, the benefits of working with influencers, and how best to manage their content across the social media spectrum including Twitter, Instagram, Facebook, LinkedIn and YouTube.

It will include how various sectors utilise influencers to best promote their brand and how each platform can be used to its full potential to align with your business objectives.

Master Social Media Influencer Marketing
to grow your business!

If you're looking to market your business or brand effectively and build awareness in a B2B or B2C market, an influencer social media marketing strategy can be the key to your success. Our training course on social media influencer marketing will help explain the entire process from start to finish to ensure you can execute the process to the highest professional standard.

By connecting with new customers, potential leads and business partners, you can further enhance their content reach and increase the conversion rate on your website. We will help you learn all of the critical skills to get the most from influencer partnering.

No matter your experience, budget or industry, influencer marketing can be applied to grow your business better. With the right training and tools, you can learn the skills to create brilliant influencer marketing campaigns.

Why Choose Us for your
Social Media Influencer Training?

For more than nine years, we have been delivering social media training programs to business owners, marketers and communications specialists across the UK. Over the last decade, we've delivered more than 400 courses and seminars to businesses from different specialisations including B2B and B2C.

Our team of trainers are all specialists in the delivery of real social media marketing and training, which means that we live and breathe social media marketing and do it daily. The team won the Best Agency in 2019 and the Best Integrated Campaign in 2019 at the Prolific North Awards. So if you're looking to either learn the basics, develop further, or pick up on the latest advances in social media influencer marketing theory and practice, we're positive that we can provide you with the right course.

Hundreds of Brands trained every year

We are an award-winning team that has provided training courses across the country. We have delivered social media training programs to major brands and household names across the UK from the Skipton Building Society, the Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, University of London, London Metropolitan University and Games Workshops to name a few. If you need strategic social media training for your team, we're the right team for you.

We focus on a return on ROI

Our team of social media trainers fully understand that a return on investment is now crucial if you want to secure more financial support for your social media projects to move forward. We take ROI into account in the development of our courses and make sure that everything we do is meant to be data-driven and insight-driven first so that you can first report on the most pertinent KPIs and metrics and then provide some explanation of what your investment in social media marketing has returned.

We are strategic

We are very focused on being as up to date as possible with our social media courses and help ensure that your team get the most out of it. We provide a pre-training questionnaire to clarify what the participants most want from the course and then study these targets during the course to ensure that the attendees receive the maximum from the guidance on the day.

We have genuine marketing expertise

You can be extremely confident that you are in good hands, as our team has won more than 30 awards over the last eight years for producing outstanding social media marketing and integrated PR campaigns. We are widely known in the industry as the best-integrated PR, content marketing and social media agency in the North of the United Kingdom.

We speak your language and deliver actionable learning

Thanks to our team being award-winning marketing professionals, we know the little things you need to know to get ahead of the game. We don’t dress it up in waffle – our training is going to be straight-talking actionable learning that you can take back to your desk from day one.

We offer Post-course support

For each training course we deliver, we offer four weeks of post-course support where any participant can call our team in the office to ask for help, advice or specific questions about the material of the course. Our instructors will be more than happy to recommend and help ensure that you put your new workable learning into practice in your day-to-day role.

Our Classes are Interactive

All of our social media classes have interactive elements to ensure you can put those skills to practice in the real world. As social media marketing is online, we provide participants of each course will have several breakout sessions to get the participants to put into practice what they’ve heard and seen in a real-life scenario. This is because we believe that the best way to learn is to do it.

Our work is "big brand" standard

Our team has worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.

Who should attend the
Social Media Influencer Training course?

All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.

What will I learn with the Social Media Influencer Training Course?

In our training course on influencer marketing, you will learn how to incorporate influencers into your already established social media and digital marketing strategy in a structured and supported way. You'll learn best practices how to approach, integrate and conclude influencer activity so it makes a positive effect on your brand and creates exciting and compelling web content and conversation online. For example, you'll learn how to identify appropriate influencers for your brand, best practice regarding writing contracts to protect all parties, the legal obligations and hints and tricks on how to get the most from your money.

If you want to learn more about how to get more followers through influencer content and how this will attract more customers to your brand, then book yourself and co-workers on this course.

Following this training course, you will be able to:

  • Understand how social media influencers can help raise the profile of your brand or company
  • Build a thoroughly compelling proposition to attract influencers
  • Understand the mindset of an influencer so you can adjust your strategy to attract a better quality of influencer
  • Identify influencers and create a campaign which utilises them effectively
  • Measure what real success looks like and examine how to track progress in a meaningful manner
  • Get a better understanding of what is illegal and what is considered bad practice

Social Media Influencer Marketing Training: Course Programme

This social media influencer marketing course will help guide you through how to make the most of this dominating social media trend that will establish your brand and help you flourish. We will showcase studies of successful influencer campaigns and those that have gone wrong to provide a spectrum of best and worst practice.

The key is to ensure that your influencer ambassadors represent the right professional image on social media so that your brand maintains its excellent reputation. We will teach you an in-depth strategy on how to do this, including hot tips and tricks on how to get the best return when it comes to investing your time and money into influencer media and maintain healthy relations throughout the process.

Social Media Marketing Training: Course Overview

Brands across the globe use influencer marketing as one of the most effective forms of brand awareness and customer acquisition. By harnessing the power of third-party endorsement, influencers can create excitement, interest and buying power amongst their social media following and convert their followers into your customers. It's no surprise this form of word-of-mouth marketing is making waves in the sphere of public relations and wider marketing strategy.

In this course, we will examine best practice around social media influencer marketing including how best to approach the process, the legal requirements and obligations of each party, the benefits of working with influencers, and how best to manage their content across the social media spectrum including Twitter, Instagram, Facebook, LinkedIn and YouTube.

It will include how various sectors utilise influencers to best promote their brand and how each platform can be used to its full potential to align with your business objectives.

Psychology of Influence

As adverts and traditional marketing tactics fall out of favour, consumers are looking elsewhere for inspiration and advice on where to buy products and services. Unlike traditional advertising, which is often riddled with untrustworthy stats and conflated claims, influencer marketing has the power of third party endorsement. It plays on the psychology that it is a trustworthy source - much like a recommendation from a friend.

In a world where we are more digitalised than ever and have access like never before into the lives of our idols through social media, consumers are thoroughly entwined with people they admire on social media. From following their daily life on Instagram stories to reading their political views on Twitter, consumers are involved like never before with influencers and have far more faith in them than capitalist brands.

In turn, the psychology of influence has changed in recent years. People are more likely to trust the word of influencers than brands because consumers identify with influencers in more ways than they do with brands.


  • Types of influencers – how they can be segmented and utilised, the roles they perform best
  • Why people trust recommendations
  • Why influencers feel compelled to recommend
  • What makes an influencer more likely to share something
  • What we need to give influencers to spark a higher number of conversations and recommendations
  • How to capture the attention of an influencer
  • Making advocates for life
  • What not to do!

Online vs Offline Word of Mouth


  • What percentage of conversations and time spent on face-to-face vs social media, or over text, phone and messenger services
  • Understanding how the two interweave and how to make the most of each medium
  • How much time people spend with different people and the opportunities for conversations across the day and week
  • Time of day when people talk most on social media vs real world
  • What people are doing at the same time as having conversations online
  • Correlation with the consumption of other media
  • Differences between online and offline influencers; and how to tailor approaches to both groups

Building a Sticky Proposition for Influencers


  • How to find and attract influencers
  • Learn what elements you need to build into a campaign to capture the imagination of influencers
  • Learn how to develop a proposition which influencers love
  • How to weed out freebie hunters
  • How much can you ask an influencer to do without paying them

Legal Guidelines


  • FTC guidelines on disclosure of promoted posts
  • Making it a genuine experience for the influencer and their friends
  • Paying influencers – the rules and best practice

Measuring Effectiveness


  • How can I measure the success of my campaigns?
  • What does word of mouth success look like?
  • What measures are decision-makers most interested in?
  • How to model offline word of mouth reach
  • Can you measure a direct sales effect from these campaigns?
  • Proven measurement models

The Benefits of our Social Media Influencer Marketing Training

Whatever your industry, your brand can benefit from influencer marketing. Many are put off as the term is often associated with high profile celebrities that cost hundreds of thousands of pounds to partner with, but this is not the case.

We will provide you with the tools to identify influencers that are relevant to your brand so you can get the most from your budget whatever it may be. From there, you can go on to build a strong relationship that will not only provide you with brilliant online content that drives conversation but provides your brand with an unexplored platform to speak to directly to your target audience.

In addition to ensuring great content and stable relations, we will provide insight into best practice on what to do when things don't go to plan, and legal guidance when needed. While we don't ever expect things to go awry, it's always best to prepare for the worst-case scenario, so you are confident when you implement an influencer strategy, that you are capable of dealing with any situation. We can give you the tools to do that.

Social Media Influencer Marketing Training Resources

We will use a host of resources that will help you learn the skills you need to implement an effective influencer strategy. This will include training sheets, online tools and videos, interactive group work and further reading. These resources will be accessible both during and after the session so you can apply what you have learned in your real-life work.

Social Media Influencer Marketing Training Tips

Because micro-influencers are not high-profile celebrities, they have the same purchasing concerns and needs as ordinary people. Not only do their audiences share their particular values and interests, they trust what micro-influencers have to say about services and products. In fact, it has been reported that 70 per cent of teen YouTube subscribers say that they are more interested in the YouTube creators they follow than celebrities. We will help you tap into this with our influencer marketing tips that will help you get more from your campaigns.

Check Our Social Media Influencer Marketing Training Availability

Social Media Influencer Marketing Training - Duration

This course can be delivered in a half-day or full-day format.

 

Social Media Influencer Marketing Training - Cost

For enquiries on costs, please contact us quoting your interest in the Social Media Influencer Training course.

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call