Influencer Marketing Training

Hundreds of Brands trained every year

We are an award-winning team that has provided training courses across the country. We have delivered social media training programs to major brands and household names across the UK from the Skipton Building Society, the Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, University of London, London Metropolitan University and Games Workshops to name a few. If you need strategic social media training for your team, we’re the right team for you.

We offer Post-course support

For each training course we deliver, we offer four weeks of post-course support where any participant can call our team in the office to ask for help, advice or specific questions about the material of the course. Our instructors will be more than happy to recommend and help ensure that you put your new workable learning into practice in your day-to-day role.

Who should attend the Social Media Influencer Training course?

All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.

Following this training course, you will be able to:

• Understand how social media influencers can help raise the profile of your brand or company
• Build a thoroughly compelling proposition to attract influencers
• Understand the mindset of an influencer so you can adjust your strategy to attract a better quality of influencer
• Identify influencers and create a campaign which utilises them effectively
• Measure what real success looks like and examine how to track progress in a meaningful manner
• Get a better understanding of what is illegal and what is considered bad practice

Social Media Influencer Marketing Training: Course Programme

This social media influencer marketing course will help guide you through how to make the most of this dominating social media trend that will establish your brand and help you flourish. We will showcase studies of successful influencer campaigns and those that have gone wrong to provide a spectrum of best and worst practice.

The key is to ensure that your influencer ambassadors represent the right professional image on social media so that your brand maintains its excellent reputation. We will teach you an in-depth strategy on how to do this, including hot tips and tricks on how to get the best return when it comes to investing your time and money into influencer media and maintain healthy relations throughout the process.

Psychology of Influence

As adverts and traditional marketing tactics fall out of favour, consumers are looking elsewhere for inspiration and advice on where to buy products and services. Unlike traditional advertising, which is often riddled with untrustworthy stats and conflated claims, influencer marketing has the power of third party endorsement. It plays on the psychology that it is a trustworthy source – much like a recommendation from a friend.

In a world where we are more digitalised than ever and have access like never before into the lives of our idols through social media, consumers are thoroughly entwined with people they admire on social media. From following their daily life on Instagram stories to reading their political views on Twitter, consumers are involved like never before with influencers and have far more faith in them than capitalist brands.

In turn, the psychology of influence has changed in recent years. People are more likely to trust the word of influencers than brands because consumers identify with influencers in more ways than they do with brands.

• Types of influencers – how they can be segmented and utilised, the roles they perform best
• Why people trust recommendations
• Why influencers feel compelled to recommend
• What makes an influencer more likely to share something
• What we need to give influencers to spark a higher number of conversations and recommendations
• How to capture the attention of an influencer
• Making advocates for life
• What not to do!

Principles of Marketing with Twitter

To be successful in marketing your business on Twitter, you must ensure that several things are in line with your core business values. This includes having a defined target audience, aims and objectives that are measurable so you can track how much of an impact your Twitter marketing strategy is having on your business. Then it’s about how you tailor your content to fit the defined factors. Whether you’re growing your brand, promoting your business or building a personal audience, sticking to these guidelines will help you develop a coherent plan.

We will make sure we cover:

• Ascertaining where Twitter fits in your marketing and communications strategy
• How to build a relevant audience
• How to engage your followers
• Twitter’s role in content marketing
• Key ways to use Twitter to create brand advocacy
• Twitter for lead generation

Measuring Effectiveness

• How can I measure the success of my campaigns?
• What does word of mouth success look like?
• What measures are decision-makers most interested in?
• How to model offline word of mouth reach
• Can you measure a direct sales effect from these campaigns?
• Proven measurement models

The Benefits of our Social Media Influencer Marketing Training

Whatever your industry, your brand can benefit from influencer marketing. Many are put off as the term is often associated with high profile celebrities that cost hundreds of thousands of pounds to partner with, but this is not the case.

We will provide you with the tools to identify influencers that are relevant to your brand so you can get the most from your budget whatever it may be. From there, you can go on to build a strong relationship that will not only provide you with brilliant online content that drives conversation but provides your brand with an unexplored platform to speak to directly to your target audience.

In addition to ensuring great content and stable relations, we will provide insight into best practice on what to do when things don’t go to plan, and legal guidance when needed. While we don’t ever expect things to go awry, it’s always best to prepare for the worst-case scenario, so you are confident when you implement an influencer strategy, that you are capable of dealing with any situation. We can give you the tools to do that.

Social Media Influencer Marketing Training Tips

Because micro-influencers are not high-profile celebrities, they have the same purchasing concerns and needs as ordinary people. Not only do their audiences share their particular values and interests, they trust what micro-influencers have to say about services and products. In fact, it has been reported that 70 per cent of teen YouTube subscribers say that they are more interested in the YouTube creators they follow than celebrities. We will help you tap into this with our influencer marketing tips that will help you get more from your campaigns.