Group Social Media Training: An Overview
Here at Prohibition, we can deliver a whole range of different social media group workshops to suit your business needs. Whether provided as part of a company away day or presented in the office environment, our social media group training sessions are designed to meet your bespoke needs and work to ensure your team complete the course feeling confident and competent when it comes to harnessing the potential of social media activity online.
Master Social Media Management to grow your business!
Social media marketing has become an enormous influence when it comes to communicating directly with consumers, clients, partners and stakeholders. A companies social media profile is now often the first touchpoint a customer or client will come into contact with – meaning it’s essential that brands harness their online profiles and ensure they convey an image that accurately represents the ethos of their company.
When done well, social media marketing can be used to help grow a business. From implementing social media PPC and advertising to draw direct conversions for a company, to using it as a tool to expand and strengthen a portfolio of prospects, the opportunities social media offers are unprecedented. Via social media, the sales arena has grown significantly, meaning it is now essential that businesses harness the true potential of social media to ensure they are tapping into this news sales arena to secure business growth and success.
Why Choose Us for your Group Social Media Training?
We have been delivering social media training programmes to business owners, marketers and communication specialists for more than nine years. Over the last decade, we have delivered more than 400 courses and seminars.
Our team of trainers are all specialists in actual social media marketing delivery, as well as training, which means we live and breathe social media marketing and do it ourselves on a day to day basis. The team won Best Agency of 2019 and Best Integrated Campaign of 2019 at the Prolific North Awards. So if you are looking to either learn the very basics, develop further or pick up on the latest advancements in social media marketing theory and practice, we are positive we can provide the right course for you.
Hundreds of Brands trained every year
We are an award-winning team that has provided training courses up and down the country. We have delivered social media training programmes to big brands and household names all across the UK, including Skipton Building Society, The Royal Shakespeare Company, Northumbria University, ENGIE, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name just a few. If you require strategic social media training for your brand, then we are the right team for you.
We focus on ROI
Our team of social media trainers fully understand that a return on investment is now critical if you want to secure more funding for your social media programmes moving forward. We take ROI into consideration for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.
We are strategic
Our social media courses are designed to be as strategic as possible. We tailor each course we deliver to ensure that your team achieve the objectives of the session and have a thorough understanding of social media best practice at the end of the training programme. This involves us, including a pre-training questionnaire, to clarify what the attendees most want from the course. We then review these objectives during the course and then re-examine them at the training to ensure the attendees have got the maximum from the training course on the day.
We have genuine marketing expertise
You can be safe in the knowledge that you are in good hands, as our team has won more than 30 awards in the last five years for delivering excellent social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North of the UK.
We speak your language and deliver actionable learning
Because our team is made up of award-winning marketing practitioners, we understand the little things you will need to know to get ahead. We won’t dress it up in horrible corporate jargon – our training offers straight-talking, actionable learnings that your teams can take back to their desks from day one.
We offer Post-course support
For every training course, we deliver we offer four weeks post-course support, where any attendee can call our team in the office to ask for help, advice or a specific question about the content of the course. Our trainers will be more than happy to advise and help to make sure you are putting your new actionable learning into practice in your day job.
Our Group Social Media Classes are Interactive
We don’t believe in preaching and lecturing. Our courses are fully interactive and always feature breakout sessions to ensure your team get the most out of their session. From our open question policy to our team interactive training exercises, the team will be hands-on in their learning. This is because we believe the best way to learn is actually to do it.
Our work is “big brand” standard
Our team has worked for big brands for many years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.
Please contact now
Who should attend the Group Social Media Training Course?
All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.
What will I learn with your Group Social Media Training Course?
Social media is a broad topic and can encompass everything from social media advertising, to delivering quality and engaging content. That’s why we don’t offer a broad-brush approach to social media training.
Before delivering your social media training session, we’ll gauge a good understanding of your company objectives and the key outputs that need to be achieved off the back of the session. This will then directly inform what your team will learn in their group social media training course.
Once we have the company objectives firmly in place and a good understanding of what your training session will entail, we will then audit your team via a questionnaire pre-training. This will provide us with valuable insight into your teams’ knowledge levels, aspirations and personal objectives as part of the training session. This allows us to tailor the session to individual needs, meaning our group social media training courses are appropriate for those of all different skill sets, from beginner to pro.
Here’s an insight into just some of the skills you can learn as part of our social media sessions.
Brand Awareness
When it comes to brand awareness in contemporary marketing, social media is king. Social media sites such as Facebook, LinkedIn, Instagram and Twitter, each act as platforms, to protect your brand messaging to customers old and new. Our group social media training courses can help you and your team harness social media to ensure your brand reaches new levels of awareness.
Content Marketing
Knowing what to put on your social media platforms is no easy task. Whether you’re looking to create content that engages new audiences, or content that helps to cement your brand’s position as a market leader, knowing what to post and when is key to social media success.
Writing Skills
Writer’s block isn’t just reserved to poets and novelists. When you’re presented with a social media feed and an eager audience ready to consume your content, knowing where to start with your writing can be daunting. With our social media writing skills workshops, we can show how your team can write concise and compelling content for your platforms.
Analytical Skills
One of the significant advantages of social media marketing is how measurable it is. However, to harness this potential and showcase the fantastic business results your team has achieved on social media, there must be a basic understanding of social media’s analytics. Our training can teach your team how to analyse effectively and in turn, yield quality business results.
Computer Skills
Becoming familiar with the basics of social media is often overlooked when looking at selecting a social media marketing training course. However, your team must have the basics covered to make a significant impact on your company’s social media performance in the long run. Whether a complete beginner or a seasoned pro, there’s always plenty of social media hacks that can be taught via our sessions to ensure your team are maximising their time online.
Professional Skills
When it comes to managing an online brand, due diligence must be in order. We’ll help your team master everything from implementing a management structure for your social media channels to agreeing on company processes, corporate handbooks, social media company-wide policy and responsibilities around scheduling, access to corporate platforms and other essential professional skills.
Social Media Marketing Skills
From the point of conception to the project wrap up and analysis, we can train your team on how to deliver an effective social media marketing strategy that enhances your online brand presence. This can be inclusive of day to day skills such as curating content and creating engaging posts, to more campaign focused activity, whereby your team are trained to deliver targeted lead generation campaigns that offer valuable ROI for the company.
Soft Skills
When it comes to social media marketing, soft skills are hugely underrated. However, the importance of understanding how to communicate with your audience in a way that resonates shouldn’t be overlooked. Via our training, we can help you and your team build a tone of voice for your brand that offers real purpose and helps to engage new and old customers alike.
Customer Service Skills
One of the core purposes of many corporate social media strategies is managing customer service complaints online. While this may seem like a daunting and challenging aspect to social media management for a brand, with correct training and support, it can provide businesses with a valuable way to offer customers the service they otherwise wouldn’t have access to.
Please contact now
Management Skills
Social media is only as successful as the team managing the profiles. If you hit the tone right, promote a proactive attitude the management of your profiles and see social media as an opportunity to harness, there’s no reason why, with the right training and coaching, your social media management can’t be transformational for your business. The key is to upskill your team, so they understand what excellent management online looks like.
Legal Guidelines
Staying within the law on social media can be a real challenge for most companies, mainly because legislation can be so overwhelming. However, most legal problems on social media have often occurred due to simple accidents.
Brands should establish a curation process for user-generated content and obtain the necessary rights and legal permissions for use to avoid infringement. A brand’s use of imagery has several associated legal ramifications and rights such as ownership of images and media – we will look a the best practices around this to put your mind at ease.
Group Social Media Training Courses We Offer
Like everything we offer, a one size fits all approach isn’t something you’ll see us delivering at Prohibition. Our courses are fully bespoke and tailored to meet your exact needs. This means that beginners and advanced social media users alike can embark on a Prohibition Group Social Media Training Course.
From influencer marketing training to teaching you how to upskill employees, we have social media training covered. Moreover, if you’re keen to help your team improve their social media knowledge, but would still like the support of a retained agency, we also offer day to day and campaign management support for businesses looking for that helping hand when it comes to managing and maximising their online brand.
Here’s a taster of some of the training courses we have to offer:
The Benefits of our Group Social Media Training Course
Group social media training courses provide a seamless solution to your digital brand requirements. Whether you need to upskill the whole company, or just a specific team, by engaging in group social media training, you can help to position your businesses as a leading authority in its field.
By investing in quality group social media training courses, you can sharpen your team’s skills and provide full teams with corporate social media guidelines to help boost your businesses online outputs. This, in turn, helps to improve your corporate network and increase opportunities for collaboration, as well as other benefits such as streamlining customer communications via robust social media community management strategies.
Whether you’re an SME looking to embrace social media as part of your sales strategy, or you’re a corporate blue chip exploring how social media can help to project your brand as a thought leader, social media training courses act as a vital resource for businesses looking to adapt and improve their online presence.
Group Social Media Training: Resources
If you’d like to explore our online digital resources to help improve your social media outreach, check out our social media training resources page. The page features everything from top tips on how to make your posts more engaging to how you can use different tools to help analyse and measure your campaigns.
Group Social Media Training: Tips
Want to gain access to some exclusive social media training tips? Then it’s your lucky day – head over to our social media training tips webpage, where you can discover the latest hacks to take your social media activity to the next level. Advice and tips include expert insight into the essential tools to use to ensure your team is harnessing their social media activity online, as well as useful advice on content that encourages engagement and different hacks according to the channels you and your team are utilising online.
Check Our Group Social Media Training Availability
Group Social Media Training – Duration
Our Group Social Media Training workshops can be tailored to suit your needs. This means we can deliver a whistle-stop tour training session, which involves top-line info and can be delivered within one hour. Alternatively, we can do a more comprehensive session, which can take anything up to two days.
Group Social Media Training – Cost
Our rates are completely transparent and are based on either an hourly rate or a day rate. If you’d like to find out more information on our group social media training costs, or any other expenses from across the business, please contact hello@prohibitionpr.co.uk and a member of the group social media training team will respond with further details and a quote for the training required.
