Food & Drink Social Media Training

AN OVERVIEW

In recent years, social media has become a crucial marketing tool for the food & drink industry, with Instagram holding over 358 million posts for the 'food' hashtag in 2019. We eat with our eyes, so the ability to visually display your food along with the strong possibility that customers will take photos and share this visual content with their social media following, making it very powerful to your business.

Implemented correctly, social media marketing can bring benefits to your business. It can generate dedicated brand enthusiasts, faithful followers, and a community that actively promotes you to their own online and offline networks. Taking this into account, you need to understand how to use it efficiently, and can be aided through our Food and Drink Social Media Training Course.

Master Social Media to Win More Customers!

The advantage of social media marketing is that it can enable your business to develop brand awareness by increasing brand exposure and customer engagement through your social media presence, which ultimately enhances customer inquiries.

Customer engagement is about motivating your consumers to interact with and share your brand-related content. You can promote customer engagement by offering relevance to clients who will react by giving time to your brand. An important question to ask yourself is how desirable your content is: if I were my customer, would I give up my time to do so?

Our training course will assist you in accomplishing this by providing prospective clients with something beneficial, frequently enough, to help your business build trust and credibility.

Why Choose Us for your Food & Drink Social Media Training?

We have been providing social media training programs to business owners, marketers and communications specialists in the United Kingdom for more than nine years. Our company is based in Yorkshire, but we have trainers across the country, so we can understand your market no matter where you're based. Over the last decade, we've provided more than 400 classes and seminars to marketers.

Our team of trainers are all experts in providing genuine social media marketing and coaching, which means that we live and breathe and do social media marketing regularly. The team won the Best Agency in 2019 and the Best Integrated Campaign in the Prolific North Awards in 2019. So if you're looking to either understand the basics, expand further, or keep up with the latest developments in social media marketing theory and practice, it's great that we can provide you with the right course.

Hundreds of brands trained every year

Hundreds of brands taught every year. We are an award-winning team that has provided training courses across the country. We have delivered Leisure Social Media training programs to significant companies across the UK from the Royal Shakespeare Company, The Light, Bannatyne Group and Games Workshop, to name a few. If you need strategic Leisure Social Media training for your team, we’re the right team for you.

We are entirely focussed on ROI

Our team of Leisure Social Media trainers fully understand that a return on investment is now critical if you want to secure more funding for your Leisure Social Media programmes moving forward. We consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.

We speak your language and deliver actionable learning

Because our team is made up of award-winning marketing practitioners, we understand the little things you need to know to get ahead of you. We're not going to dress it up in corporate rubbish – our training is going to be straight-talking actionable learning that you can take back to your desk from day one.

Why Choose Us for your Food & Drink Social Media Training?

We have been providing social media training programs to business owners, marketers and communications specialists in the United Kingdom for more than nine years. Our company is based in Yorkshire, but we have trainers across the country, so we can understand your market no matter where you're based. Over the last decade, we've provided more than 400 classes and seminars to marketers.

Our team of trainers are all experts in providing genuine social media marketing and coaching, which means that we live and breathe and do social media marketing regularly. The team won the Best Agency in 2019 and the Best Integrated Campaign in the Prolific North Awards in 2019. So if you're looking to either understand the basics, expand further, or keep up with the latest developments in social media marketing theory and practice, it's great that we can provide you with the right course.

Hundreds of Brands trained every year

We are an award-winning team that has delivered training courses across the country. We delivered social media training programs to major brands and household names across the UK from the Skipton Building Society, the Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, University of Leeds, Leeds Metropolitan University, and Games Workshops to name a few. If you need your team training, we're the right company for you.

We focus on ROI

Our team of social media professionals fully comprehend that ROI is essential if you want more economic assistance for your social media operations to progress. We consider ROI when developing our training and guarantee that everything we do is designed to be data-driven and insight-driven first, to ensure the most appropriate KPIs and metrics are put into action.

We are strategic

Content marketing is the ideal device for a food and beverage brand to maximise brand awareness among prospective consumers. As competition is rising rapidly, you may be concerned about how to make your business more evident online. With a decade’s worth of experience and expertise at hand, we’ll assist you in developing a strategy that works successfully for your business.

We have genuine marketing expertise

Throughout the last nine years, our team has won more than 30 awards for exceptional social media marketing, content marketing and integrated PR campaigns. We are widely considered throughout the industry as the best-integrated PR, content marketing and social media agency in the North of the United Kingdom.

We speak your language and deliver actionable learning

Through developing a team of all award-winning marketing professionals, we understand the little things you need to know to get ahead of the competition. Our training is straight-talking, actionable learning that you can bring back to your desk from day one.

We offer Post-course support

For each training course we deliver, we offer four weeks of post-course support where any participant can call our team in the office to ask for help, advice or specific questions about the material of the course. Our instructors will be more than happy to recommend and help ensure that you put your new workable learning into practice in your day-to-day role.

Our Classes are Interactive

By incorporating interactive content as part of our social media marketing courses as a means of supporting our audience, we have discovered a more beneficial way to educate those who attend through creativity and involvement. Each class provides several group sessions to encourage the attendees to enact what they've learned as we believe the best way to learn is by actively doing.

Our work is "big brand" standard

Our team has been working for significant brands for several years, so we understand how difficult it can be to stay updated on the newest innovations in digital and social media marketing. We hold training courses annually on the freshest trends in social media and the most recent developments in marketing. We can support your team and guide them to comprehend the most strategic aspect of social media marketing.

Highly targeted Social Media Training designed for Food & Drink Businesses

Dining is a huge part of how we socialise today, so it’s no surprise that food and drink go perfectly with social media sites that allow us to share this aspect of our lives visually. However, designing an outlet where you can present your food and drink business in the best light is a very different matter. Highlighting why your brand is the next thing that should bring others together for these social activities can be a challenge in itself. That’s why our course highly targets social media for food and drinks businesses, so you’re never left out of the conversation, especially the ones directly focused on your business.

Who should attend the
Food & Drink Social Media Training Course?

Restaurateurs, if you're not involved in social media marketing for your business, then we need to have a conversation because you're missing out! In the food and drink sector, social media marketing should be a significant part of your business strategy. Not only are your rivals already on social media, but also your most significant associates–your clients.

Nowadays, anyone from any aspect of life is on social media. Moreover, you're missing out on a massive amount of free advertising by not establishing your company on social media. Each of our social media workshops are intended for business owners, marketing teams or communications experts who want to update their staff and enhance their understanding of the sector.

What will I learn with the Food & Drink Social Media Training Course?

With over 350 million tagged #food and 39 million tagged #drinks, pictures of food and drinks are undoubtedly amongst the most prevalent forms of Instagram content. There’s a high probability that your consumers will even be publishing your business with or without your engagement. However, standing out amongst a crowd as busy as this requires a tactful and robust method. As 88 per cent of consumers are motivated by online reviews and remarks, having an established digital strategy is crucial to your business success.

Following this training course, you will be able to:


  • Enhance visibility and improving brand awareness and perception
  • Meet Food & Drink targets and increase sales
  • Develop a nurturing system to convert contacts to clients
  • Increase communication with prospective buyers
  • Enhance the customer experience
  • Leverage relationships with local business communities

 

Food & Drink Social Media Training: Course Programme

Being active on social media provides your business with the opportunity to communicate with your clients and place your business at the front of their thoughts. Through creating a profile across social media platforms, you offer your customers the opportunity to post reviews and comments, share pictures of unique moments in their lives, and mention your business as the place to be. Being online is only half the battle – having a successful strategy and actively engaging with your online community counts.

Food & Drink Social Media Training: Course Overview

We have a distinguished history of success when it comes to providing efficient and game-changing social media strategies in the food and beverage industry. Our team of qualified social media professionals have the abilities and understanding of how to assist and improve your credibility and boost revenues. Our strategy is incorporated, meaning that we use a combination of techniques to place your brand as the leader in your sector through the expert use of social platforms.

Food & Drink Social Media Training - The Foundations

Social media provides brand exposure and the ability to interact with your demographic target to advertise your products. This not only makes it quicker and easier for clients to discover relevant information, such as opening times or menus in detail but also create a sense of brand loyalty to ensure customers keep coming back. We’ll help answer your questions, including:


 

  • Why is social media important for Food & Drink Businesses?
  • Which social media platform is best for Food & Drink?
  • How do you create a social media plan for Food & Drink?
  • How can social media be used to promote Food & Drink?

 

How Should My Food & Drink Business Use Social Media?

Social media has demanded that we eat with our eyes. As a consequence, those in the food industry are under pressure to create the best visuals; changing and adapting their strategy to generate the most photogenic, luxurious food imaginable. If it's not worthy of Instagram, is it even worth serving?

Our Food and Drink Social Media Training Course will help you to keep it social and create content using your brand story, mouth-watering photography, and highlighting excellent customer service through social media.

How to communicate on social

Social media engagement is essential for businesses as it can provide useful feedback, establish a strong reputation for your brand, boost customer loyalty and generate prospective clients through word-of-mouth marketing. Engagement is all about creating discussions and encouraging your customers to interact with your brand to develop a connection with them. We’ll teach you the best ways to do this to gain success.

Share Relevant Content & News

Attempting to find time to support your social media profiles and online blogs can be a struggle, but if you're going to do it, you must be active, which involves posting and interacting several times throughout the day. However, what do you say? Skills and knowledge in a specific region can generate a more substantial following. Stay relevant and on-brand, and you'll win a significant and committed community.

When it comes to posting external content, it is vital to ensure it is relevant and appropriate to your target audience. Though you may be inclined to share funny animal videos regularly to make your audience laugh, this could be irrelevant to your business and cause you to lose followers or even gain a following that is not directly linked to what you do or stand for.

Customer Service and Response Time

80% of customers expect a company to respond to their social media posts within 24 hours. In fact, 50% of customers claim that they would stop business with a company that failed to respond to a critical post. Additionally, 62 per cent of consumers are significantly affected by adverse social media remarks made by the business to stop trading with them.

It is clear that there are serious negative consequences for a lack of response to social media posts and remarks — particularly if those posts or comments are criticising a business. We will cover how best to respond to both negative and positive comments to ensure a positive customer service.

Run Contests & Giveaways

When a competition is properly run, it's an excellent way to construct a powerful and loyal following. People may not even know about a brand or a company until they've encountered it through their family, friends, and social circles sharing its posts – and competition would certainly help them to do just that.

The way in which social media competitions are run today, participants are often encouraged to speak out and inform their friends and family about it. It usually appears as though some companies today are not establishing their communities, but are getting adopted by their corresponding groups. Moreover, this is crucial, unintrusive and highly useful.

How To Use Social Media to Make Your Event Take Off?

One of the greatest ways to promote awareness for an upcoming event is through social media. With a few platforms to utilise, you can get the message out to different sections of your audience through where they operate online. Nevertheless, it helps to put some strategy behind your posts to enhance your social media marketing efforts. It's not enough for your supporters to see your updates; you also must engage and interact with them.

Smartphone video production

As delicious as your juicy burger might appear to your eye, that might not translate to your camera. Bring some poor restaurant lights and smartphone lens into the mix, and the potential for hideous food photography is enormous. Video production abilities are quickly becoming a must-have resource for enthusiastic, forward-thinking workers in the food and drinks business. This course provides you with the skills and expertise you need to capture, edit and upload impressive, high-definition images and videos using only a smartphone and a minimal amount of cheap equipment and apps.

Marketing Strategy

The secret to catching your customer's interest in an increasingly chaotic world is to offer them something worth their time. To do this, you must treat every touchpoint more like a purchase, not unlike those made at a shop. Your social media marketing strategies should focus on providing value to your following above everything else. Our course will support you in developing and implementing the essential social media tactics that every food and drinks business should integrate as part of its product marketing strategy.

Crisis management

Things can move unbelievably fast on social media. Maybe it is an Instagram post of an egg that becomes inexplicably viral. However, on other not so lucky occasions, it's a crisis this seems to appear out of nowhere. The best opportunity to get out of a social media crisis is to create a management solution before one happens. Creating a detailed plan, a list of main respondents and their duties, and a coherent chain of control is vital in such a situation. We’ll help you to do just that.

How are you using social media to promote your business?

Social media has changed the way businesses talk to their customers online. You can use social media to promote your company to new clients and to keep in contact with current ones. It has allowed smaller companies to get the kind of exposure previously accessible to only large brands with huge budgets. Our course will help you to devise a Food & Drink Social Media Strategy and align these with business goals by looking at the 'big-brands' and others we've helped.

The Benefits of our Food & Drink Social Media Training

From content generation to evaluation and optimisation, the world of food and drink social media is demanding, requiring a wide variety of abilities and capabilities. Our course will help you to understand and maximise the resources available to you and your needs. If you are accountable for managing a team, you can also use several of these assets to train your employees on particular elements of social media marketing, from utilising appropriate platforms and techniques to developing content concepts.

Food & Drink Social Media Training Resources

Marketers experience an ever-increasing list of responsibilities. This can provide a challenge for them to stay on top of everything from social media marketing to customer experience and advertising. Thankfully, there are many useful social media tools on the market to help you achieve success and stay productive in your position. You can use resources for diagnosing, finding, timing, publishing, analytical tools, and many more to enhance your productivity. Throughout our course, we will explore a few of the upper edge social media tools that will significantly improve your overall results.

Food & Drink Social Media Training Tips

New social media platforms are appearing daily, and it's becoming progressively harder to stand out from the rest across different channels. This is why you need a social media strategy that takes control of the channels where you can generate the most customers and revenue for your brand. Moreover, since organising an event is little more than time-consuming, you need to establish engagement in minutes, not hours. Our Food and Drink Social Media Training will provide you with the need-to-know tips and tricks for making your social outlet the best of its kind.

Check Our Food & Drink Social Media Training Availability

Food & Drink Social Media Training Duration

This is a one-day hands-on and interactive workshop intended to provide participants with an extensive overview of the latest best practice marketing essentials for their business.

Food & Drink Social Media Training Cost

Contact us to set up a free consultation, and we'll discuss how our social media training team can help your food and drink business grow through social media.

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call