Social Media Marketing on Facebook

Master Facebook Marketing to grow your business!

Becoming a Facebook marketing expert can transform your business and brand in so many different ways. For instance, dynamic product ads let you target customers who have visited your website and browsed a range of your products but left before completing the purchase. Facebook also allows businesses to retarget prospects based on their activity with your website product or landing page. The ads remind customers of your products and increase the likelihood of a website visitor returning to your site to actually buy something.


You can create your audiences to branch out into new markets, targeting people based on their interests is a foolproof way to create a Facebook audience.


Facebook Lookalike audiences let you reach the people who are similar to your existing customer database – making them much more likely to convert too. It also allows you to create new Custom Audiences to tell Facebook what type of users you want to reach in the future.

Why Choose Us for your Facebook Social Media Marketing Training?

We have been delivering Facebook training programmes to business owners, marketers and communication specialists for more than nine years. Over the last decade, we have delivered more than 400 courses and seminars.

Our team of trainers are all specialists in actual Facebook marketing delivery, as well as training, which means we live and breathe social media marketing and do it ourselves on a day to day basis. The team won Best Agency of 2019 and Best Integrated Campaign of 2019 at the Prolific North Awards. So if you are looking to either learn the very basics, develop further or pick up on the latest advancements in social media marketing theory and practice, we are positive we can provide the right course for you.
If for whatever reason you are unhappy about any aspect of the Facebook marketing courses, we deliver, we will offer you a money-back guarantee so feel free to get in touch if you have any feedback.

Who should attend the Facebook Social Media Marketing Course?

Those specialising in social media and digital marketing at advertising and communication agencies are good candidates for courses. Our Facebook marketing courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be bright, enthusiast and most of all willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful Facebook marketing programme.


  • How to create a business presence on Facebook
  • The steps to growing your presence on Facebook
  • Facebook content optimisation for better results
  • Best practices for managing a Page on Facebook
  • Facebook Advertising
  • Advanced tips and tricks to improve results on Facebook: Likes, Shares and Followers

What will I learn with the Facebook Social Media Marketing Course?

We can teach you all of the necessary skills you need to make your business thrive in the age of social media marketing. You can learn how to optimise and grow your presence on social media while keeping costs down to a minimum. Our team will deliver comprehensive and thorough seminars on how you can get the most out of Facebook, covering everything from Ads, growing your channel, and how to analyse the results of a campaign.

The Benefits of our Facebook Social Media Marketing Training Course

There are many benefits to be gained from our Facebook training courses, mainly being able to really define and target the most relevant audiences to your brand. Rather than sprinkling a pound here and there you’ll be more effective if you combine this list with demographic targeting to hone in on the most in market ready to buy audience. The level of granularity you can achieve with Facebook targeting options is absolutely mind-blowing

Following this training course, you will be able to:


  • Create a social media marketing plan on Facebook for your business
  • Agree on your campaign objectives, benchmark success and measure ROI
  • Plan your Facebook social media campaigns using industry-proven frameworks
  • Integrate Facebook social media with your brand, sales and CRM goals
  • Confidently use Facebook to engage with your audiences
  • Plan your Facebook content calendar around audience needs and drivers
  • Learn from success and failure of other organisations’ Facebook social media campaigns
  • Implement techniques and tools for measuring your Facebook social media success

Facebook Social Media Marketing Course Programme

Following this training course, you will be able to:


  • Create a social media marketing plan on Facebook for your business or organisation
  • Agree on your campaign objectives, benchmark success and measure ROI
  • Plan your Facebook social media campaigns using industry-proven frameworks
  • Integrate Facebook social media with your brand, sales and CRM goals
  • Confidently use Facebook to engage with your audiences
  • Plan your Facebook content calendar around audience needs and drivers
  • Learn from success and failure of other organisations'organisations' Facebook social media campaigns
  • Implement techniques and tools for measuring your Facebook social media success

Facebook Social Media Marketing: Course Overview

Our comprehensive seminars run through everything you need to know to get the very best out of your business’ Facebook channel.


  • Facebook and The Social Media Landscape
  • A view of the current marketplace
  • Latest trends and developments
  • Current challenges and issues
  • Understanding the network economy
  • Case studies - good and bad examples
  • Understand Facebook Advertising for Brands
  • Creating campaign goals
  • Where Facebook advertising works and doesn't
  • Examples and who's using what
  • How Facebook ads work and why they're different from Google ads
  • The Main Facebook Ad Types
  • Facebook campaign types and marketing objectives
  • Page post engagement ads
  • Page like ads
  • Offer claims ads
  • Event Responses ads
  • Clicks to website ads
  • Targeting your ads
  • Facebook Premium Ads

Facebook Premium Ads programmes offer a range of benefits to the user, mainly allowing advertisers to the highest quality videos and appearing on Facebook Watch. We can show you the pros and cons, helping you decide if this is the right move for your business.


  • What ad options are available?
  • How to buy premium ads

Choosing Relevant Targeting and Audience Options

Targeting people based on their interests is a foolproof way to create a robust Facebook audience. The level of granularity you can achieve with Facebook targeting options is shocking. It allows you to hit hyper-targeted subsets of the (still massive) Facebook using population based on their relationship—no matter how loosely defined—to your business.


  • Building custom audiences
  • Demographic, behaviours and interests
  • Special event targeting
  • Building Facebook Advertising Content
  • Word limits and content guidelines
  • Image shapes and sizes
  • The grid explained
  • What ad content performs well
  • Getting the Most out of Video on Facebook
  • Advertising on Facebook Groups
  • Advertising Costs, Options and Management Tools
  • CPC, CPM and Cost Per Action; what's allowed and where
  • Pros and cons of different bid management options
  • Management, measurement and reporting tools
  • Hints and Tips for Better Ads
  • Most effective content types
  • Content Options
  • A/B testing your ads
  • Using Shout-outs and hashtags
  • Facebook Social Media Campaign Planning
  • Creating social media objectives and KPI’s
  • Developing a social media ROI model
  • Using the SWOT model for social media planning
  • Planning with the SOSTAC framework
  • Understanding the competitor landscape
  • Monitoring social media success with baselines
  • Converting strategy into tactics

Facebook Audiences for Social Media

When it comes to creating and targeting audiences on Facebook, the level of detail you can go into is astounding! Whether its building new audiences or retargeting existing demographics, you can be as specific as you like when it comes to whom you target.


  • Understanding customer behaviours and drivers
  • Techniques to learn about customer needs
  • Audience profiling
  • Conversations through Social Media - how to create a dialogue
  • How to drive word of mouth
  • Cultivating relationships and building trust through Social Media

 

Facebook tailored Social Media Content

Facebook allows you to hit hyper targeted subsets of the (still massive) Facebook using population based on their relationship—no matter how loosely defined—to your business. This gives you a better understanding of your most engaged audiences and allows you to create content which is far more specific.


  • The customer journey: integrating channels
  • Developing an awareness ladder
  • Creating a content plan and calendar
  • Understanding popularity versus influence
  • How and why content “goes viral”

 

Measurement and Monitoring

Facebook offers many useful tools on tracking, analysis, and monitoring the progress of your campaigns, allowing you to easily see how effective it is and how you need to optimise.


  • Official and unofficial - what people are saying about your brand on Facebook
  • Analysis, techniques and tools
  • Interpreting the results
  • Benchmarking practices
  • Legal Guidelines
  • Ethics - the laws behind Social Media
  • Legal best practices
  • Your Brand's Social Media Marketing Objectives
  • Discussion about objectives for your brand
  • Group exercise, including feedback

Check Our Facebook Social Media Marketing Training Availability

Facebook Social Media Marketing Training – Duration

The Facebook training course can be delivered in a half-day or a full-day training programme.

Facebook Social Media Marketing Training - Cost

The cost of the training depends on a number of variables if you are interested in this training, please feel free to drop us a line telling us clearly which cost you are interested.

 

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call