Social Media Engagement Training

HARNESS THE POWER OF VIRAL CONTENT

In today’s age of instant content, influencers, memes and unicorn content, it’s becoming increasingly difficult for brands to truly stand out on social media, leaving us all fumbling to keep on top of the ever-changing social media trends and platform algorithms. However, while keeping your finger on the pulse is essential when it comes to social media, brands often overlook the importance of an engaged follower base.

Everyone is striving to achieve that genuinely viral content, and our social media engagement training is here to help you truly harness the power of social media engagement to translate into results for your business. We’ll be showing you how to carve out your niche in the competitive social-sphere, passing on our best tips on how to increase your engagement levels, with insight into everything from tone of voice to copy-writing, to measuring success – and trust us, because we’ve done it all!

Increase Social Media Engagement to grow your business!

Social media is now a go-to tool for businesses, with no marketing strategy worth its salt is without. If executed correctly, social media can have a ripple effect on the rest of the company, raising brand awareness and increasing conversions to enhance business earnings.

Promoting your brand through social media is therefore essential for companies, but simply sending content into the ether, then expecting to relax while comments, requests or sales roll in, just doesn’t cut it these days.

The secret to using social media effectively to convert into results for your business lies in engagement. Communication, after all, is a two-way street and, in particular, on social media, followers expect to be part of a dialogue. Keeping this dialogue open and involving your audience means they’ll be looking at your brand far more favourably, and we’re here to teach you how to keep your followers engaged to translate into results.

 

Why Choose Us for your Social Media Engagement Training?

For more than nine years, we’ve been delivering social media training programmes to business owners, marketers and communications specialists in West Yorkshire, providing more than 400 seminars over the last decade.

Our team are specialists in the delivery of real social media marketing, as well as training, which means that we live and breathe social media engagement, winning the Best Agency in 2019 and the Best Integrated Campaign in 2019 at the Prolific North Awards. So, if you're looking to either learn the basics, develop further, or pick up on the latest advances in social media marketing, get in touch!

Hundreds of Brands trained every year

We are an award-winning team that has provided training courses up and down the country. We have delivered social media training programmes to big brands and household names all across the UK from Skipton Building Society, The Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name a few. If you require strategic social media training for your team, then we are the right team for you.

We focus on a return on ROI

Our team of social media trainers fully understand that a return on investment is now critical if you want to secure more funding for your social media programmes moving forward. We consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.

We are strategic

We are thoroughly focused on being as useful as possible with our social media courses and to help ensure you and your team get the most from it, we always provide a pre-training questionnaire to clarify what the attendees most want from the course. We then review these objectives during the course at the re-examine them at the training to ensure the attendees have got the maximum from the instruction on the day.

We have genuine marketing expertise

You can be safe in the knowledge that you are in good hands, as our team have won more than 30 awards in the last five years for delivering excellent social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North of the UK.

We speak your language and deliver actionable learning

Because our team are all award-winning marketing practitioners, we understand the little things you will need to know to get ahead. We won’t dress it up in corporate b*llshit – our training will be straight talking actionable learning that you can each take back to your desk from day one.

 

We offer Post-course support

For every training course we deliver, we offer four weeks post-course support, where any attendee can call our team in the office to ask for help, advice or a specific question about the content of the course. Our trainers will be more than happy to advise and help to make sure you are putting your new actionable learning into practice in your day job.

Our Classes are Interactive

All of our social media classes have interactive elements as social media marketing is online – so where is the best place to practice? Each course will have several breakout sessions to make the attendees put what they have heard and seen into action. This is because we believe the best way to learn is actually to do it.

Our work is "big brand" standard

Our team has worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.

Who should attend the
Social Media Engagement Training Course?

All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media engagement programme.

What will I learn with the Social Media Engagement Training Course?

Our social media engagement training course will teach you the best practices in social media strategy that make a difference in creating exciting and compelling web content. For example, you'll learn whether using emojis in your posts helps to improve your impressions and engagement, or whether Facebook has a problem with third-party scheduling apps, and whether it's worth investing in other channels or not.

If you want to learn more about how to get your followers to engage more with your content, and then how to convert engaged followers to buyers, get yourself booked on this course.

Following this training course, you will:


  • Know the importance of social media engagement
  • Learn how to Tweet in your Sleep
  • Learn How to get more Likes on Facebook
  • Become a Pro with Pinterest
  • Stay Connected with LinkedIn

Social Media Engagement Training: Course Overview

Social Media Engagement Strategy

On social media, the word "engagement" is used so often that it's almost a buzzword. However, while buzzwords come and go, real engagement is a long-term game. Also, while many brands think they're doing it, many of them don't.

We're here to show you a whole host of ways to engage your community more, through effective social strategy. Some techniques are quick wins that will achieve a quick burst of engagement, and some will take more time to nurture. Some will work correctly, while others are just going to fall flat, but it's key to keep trying! Invest the time into your community regularly, not just as a hands-off brand looking from outside.

We’ll look at how to develop an effective social media engagement strategy, including:


  • Define your goal
  • Know your audience
  • Create and share valuable content
  • Stay topical
  • Make a move
  • Find the time

How to Improve Social Media Engagement

Any way in which your community interacts with your profile or content on any social media platform is social media engagement, and these metrics are crucial for measuring the effectiveness of your social media campaign and accomplishing goals such as generating leads and sales.

However, brands often fall into the trap of using social media channels as a platform to push out content and shout about the brand. However, if you begin using it as an opportunity to truly communicate with your audience, you'll be able to utilize any platform to increase leads, raise brand awareness, or offer customer support. In our social media engagement training we show you how to truly improve the ways in which you engage on social, demonstrating how to:


  • Start the Conversation
  • Promote Your Brand Enthusiasts
  • Jump on Current Events & Topical Subjects
  • Be Receptive with Your Audience
  • Work as a Team on Social Media

Social Media Engagement tools

Social media is a mainstay of our continually shifting digital culture, so much so that it's almost impossible to imagine a moment without updates, likes, and shares. Where else will you find such a mass-following of like-minded individuals, perfectly suited to your target demographic and already actively interested in your products or services, than in your follower list? They're ready to double-tap, retweet and share your content across the digital sphere, so social media marketers need to have their fingers on the pulse, creating fresh content for their followers.

We're here to not only give you top tips on creating the right sorts of content but to make sure you've got the right tools in place to analyse your content, sharing with you our go-to tools to help you do this along the way. We’ll be picking out the best tools for:


  • Photo editing
  • GIFs
  • Analytics
  • Collaboration

How to Measure Social Media Engagement

Every brand is different, every group of board directors expect to see different results, and therefore every brands' marketing goals are unique to them – and social media is no exception. There are countless ways to measure social media engagement, each metric means something different, and there’s nothing worse than creating some excellent content and not effectively measuring the engagement of said post to demonstrate what this means for your business.

We're here to help you develop your own social media strategy by discovering what social media metrics matter the most to your brand, to truly evaluate what engagement means for your business and capture the impact it has on sales and profits. We'll be showing you how to do a deep dive into each of your networks, teaching you what metrics work best and how to create and post content that will deliver the right results.

We will cover how to:


Why is Social Media Engagement important in Customer Experience?

These days, customers expect brands to have a strong social media presence which not only delivers interesting, relevant content but also provides customer service at the end of their fingertips. How you engage with your customers, both current and potential, impacts on how your brand is perceived and has a direct link on performance.

Your audience is becoming far savvier than they used to be. They don't just expect you to respond in a timely manner, but also judge the content you're putting out there and the tone of voice you take. We're here to help you engage with your customers; it's all about finding your voice to help bolster your customer's experience, increasing brand loyalty and generating word of mouth.

We’ll not only be covering off the basics of how and when to respond to customers, but we’ll also be looking into providing them with something that little bit extra, including:


  • Providing More to the Social Customer
  • Exceeding Customer Expectations on Social Platforms

The Benefits of our Social Media Engagement Training

Our social media engagement training should be the go-to for marketing teams who want to convert engagement into results for their business. You and your team will be learning from social media experts, who will demonstrate precisely why social media engagement matters and what impact it can have on a business's wider goals.

We're able to perfectly tailor our courses to fit your business, offering more than the basic top tips and providing real insight into your specific channels. We'll be looking at how you can form a strategy designed to boost your engagement levels, through creating relevant content, developing a tone of voice, and ensuring you're able to measure results.

Social Media Engagement Resources

If you are looking for some useful resources and policies then check out our resources page here.

Social Media Engagement Tips

If you are looking for some useful tips and advice on social media check out our tips pages or some of the blog posts we have covered.

Check the Availability of our Social Media Engagement Training Course

Social Media Engagement Training - Duration

This course can be delivered in a half-day or full-day format.

Social Media Engagement Training - Cost

For enquiries on costs for our training, please contact us telling us which course you are interested in.

 

If you would to speak to us about delivering a social media training programme, please feel free to drop us an email at courses@prohibibitionpr.co.uk or call us on 0113 430 4160.

Location


  • PRohibition, Regents Court, 39a Harrogate Road,
    Chapel Allerton, Leeds LS7 3PD

Email


  • courses@socialmediatraining.org.uk

    Contact us when you need anything

Phone


  • 0113 430 4160

    Give us a call