The client has issued some academic research on sustainable gardens and the benefits of having a messy section in your garden to attract bees and other insects. The brief for this campaign was to make sustainable gardening more accessible and to reach out to a new demographic that doesn’t normally think about gardening.
The team are doing a great job on the usual traditional media relations campaign which includes us showcasing a garden at the RHS Royal Chelsea Flower Show.
For this campaign I wanted to get people talking about sustainable gardening (despite the weather) so we created an application where people can share their best sustainable gardening tips. It’s really easy to add a tip by planting a flower with your tip. As you would expect you can share with your friends and invite people to get involved.
Over the next few weeks, we will be contacting relevant groups and parties and inviting their opinions and tips in a dedicated outreach programme. This is more about getting people to share their expertise online than anything else. I think the guys have done a great job on this application which is one of the reasons I wanted to share it.
Feel free to get involved and leave your tip.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
