Viral videos have got to have something intrinsically clever, entertaining or interesting to make them go viral in the first place.
Following in a similar vain to the recent US election viral that I shared, here is another really clever example which focuses on Disney renaming its park for one special day.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
