I’m excited to share some valuable insights with you about measuring PR ROI—something that’s often misunderstood but critical to proving the value of your communications efforts.
If you’ve ever felt frustrated by trying to justify your PR budget or explain the real impact of your campaigns to the C-suite, this article should be for you. Recently, my colleague Will and I hosted an in-depth webinar where we explored how to effectively measure PR activities and demonstrate their return on investment (ROI). Spoiler alert: it’s not as complicated as it might seem, and we broke down the exact steps to get it right.
Here’s why you need to register and watch the webinar:
Why PR ROI Matters More Than Ever
Every marketing initiative is expected to prove its worth—and PR is no exception. Gone are the days when just “getting coverage” was enough. We’re now in an age where PR professionals must show how their efforts impact business results, whether that’s increased sales, improved brand perception, or better customer loyalty.
In our webinar, we discussed the fundamentals of PR measurement and walked through a clear, structured framework (the AMEC framework, if you’re wondering) that anyone can implement—whether you’re working in-house or agency-side. This framework ensures that you’re not just chasing coverage for coverage’s sake but aligning your tactics directly with measurable business objectives.
What You’ll Learn by Watching Our Free Webinar
Here’s a taste of what we covered:
- – Setting Clear Objectives: You can’t measure what you don’t define. We talked about how to set SMART objectives that align your PR efforts with business goals.
- – Tracking Real Impact: We showed how to use tools like Google Analytics and UTM tracking to measure web traffic, conversions, and even sales directly from PR coverage. If you’ve ever struggled to link a press release or article to a tangible business result, this is a game-changer.
- – Using Next-Generation Measurement Tools: From social media listening to brand sentiment analysis, we explored the most innovative ways to measure PR. I shared examples of how we helped clients track online conversations, measure share of voice, and assess the sentiment around their brand—pre- and post-campaign.
- – Building a PR Performance Dashboard: We explained how to build a PR performance dashboard that pulls in real-time data, making it easy to demonstrate results to your leadership team in a visual and compelling way.
How This Webinar Will Help You in Your Day-to-Day Role
Imagine being able to confidently report the direct business impact of your PR campaigns. You’ll not only justify your PR budget but potentially increase it by showing how PR drives tangible results like sales, website traffic, and improved brand sentiment. That’s exactly what we hope this webinar aims to help you achieve. You should be ready is what I am trying to say.
In the session, we also debunked some of the common myths around PR measurement—especially the outdated reliance on AVE (advertising value equivalent). Instead, we showed how you can take a more sophisticated and data-driven approach to demonstrate the real value of PR.
If you’re ready to move beyond vanity metrics and start showing real ROI for your PR efforts, our webinar is a must-watch. Whether you’re just starting your journey in PR measurement or looking to fine-tune your existing strategy, you’ll walk away with practical insights that can make an immediate impact on your work.
👉 [Click here to register and watch the full webinar now]
P.S. Don’t forget to bring a notepad—there’s a lot of actionable advice in there that you won’t want to miss. Well in Will’s bit mostly. 😉
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
