I saw this campaign recently and thought it was brilliant, it combined my two favourite things PR and dance music. Faithless are amazing and I have seen them on a number of occasions but this time their biggest track of all was used for something very different.
Below is a video from behind the scenes at the recording of Insomnia but this one was for a remix as the blurb states:
Blissful Sleep Remix – a new version of Faithless’ 90s dance anthem, Insomnia, designed to lull listeners into a deep, restorative sleep in 27 minutes. Brought to you by wellness brand, OTO in collaboration with Faithless’ Sister Bliss, the audio has been informed by insights from sleep scientist, James Wilson, with original elements of the track, slowed down to 100bpm – the optimal tempo for sleep.
I mean what a great idea – whether it works or not is another thing entirely but I love the concept.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
