In a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity. To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and beliefs.
In our latest podcast, Will and I took a closer look at how purpose plays a pivotal role in shaping our professional and personal lives and why it’s essential to have a clear understanding of our ‘why’.
The Purpose Manifesto: More than just a Statement
A purpose manifesto is a strategic document that outlines the mission, vision, values, and overall purpose of a brand. It goes beyond the boundaries of profit-making and reflects the brand’s commitment to making a positive impact on society or addressing a specific problem.
This manifesto serves as a guide, helping both internal stakeholders and external audiences understand the brand’s purpose. In a competitive market, having a clear, compelling purpose can set your brand apart.
Navigating through the Sea of AI-Generated Content
The introduction of AI in content generation has made it more challenging for brands to maintain their unique voices. In this age, consumers are looking for more than just a product or service. They seek authenticity and a sense of connection, which can be achieved through a well-articulated purpose.
Sparking Creativity: Beyond Traditional Ideation
Traditional brainstorming techniques may not always yield the best results. Award-winning author, Andy Green, suggests a two-phase approach for ideation that includes ‘green light’ and ‘red light’ thinking. This approach encourages a free flow of ideas initially and then a critical evaluation during the planning stage.
AI in Marketing: The Future is Here
Artificial Intelligence is rapidly becoming a crucial tool in marketing. Stay tuned for our next episode, where we discuss how marketers can leverage AI for their campaigns with the Chair of CIPR AI in PR panel, Andrew Bruce Smith.
Your Journey to Understanding ‘Why’
Immerse yourself in the journey to discover your ‘why’ today. Make sure to subscribe for the latest updates on all the episodes.
Be a Part of the Conversation
If you wish to be a part of our Socially Unacceptable podcast, you can apply here. Alternatively, if you have an interesting story to share, reach us at sociallyUA@prohibitionpr.co.uk.
Podcast Creation with Prohibition
Looking to create your own podcast? Prohibition is the agency for you! We have worked with the UK’s largest luxury watch retailer, Watches of Switzerland, on their podcast. Feel free to contact us for our podcast services.
Understanding your purpose can be challenging, but it’s a journey worth embarking upon. It not only provides clarity but also drives your personal and professional life. So, tune in and start your journey towards understanding your ‘why’ today!
Remember, Purpose is not just the ‘what’ or the ‘how,’ but the ‘why’ that drives us.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
