So here we are the final episode of the podcast in 2023 and I have to admit I am pretty happy with how we have done. I received the graphic below from our podcast host yesterday. I think we have done pretty well in six months and I have learnt so much about podcast marketing that I am going to use for my clients.
This latest “Socially Unacceptable” episode with Neville Hobson – a right digital Odysseus, if you ask me – was an absolute corker. We traversed the ever-shifting sands of online communication, exploring the heady mix of brands, marketers, and platforms all vying for their slice of the attention pie.
Now, Neville, a seasoned communicator in these digital straits, has been charting courses since the internet started. So, when he sheds light on current phenomena like Elon Musk’s Twitter takeover, it’s like listening to a grizzled sea captain recounting a particularly choppy storm. His candour exposes the hidden reefs and whirlpools of the social media landscape, particularly for those brands and marketers navigating its tricky currents.
One of the real gems of the conversation was Neville’s take on podcasting. He lays bare the secrets of crafting captivating podcasts that reel in listeners and build devoted followings.
Neville told Will and I a brilliant story from his own career – a colossal blunder on the Stock Exchange that served as a sobering reminder of the digital minefield we sometimes tread. I really got worried at one point in that story.
Neville calls for a return to the basic compass: understanding the audience. He urges marketers to ditch the fancy navigation tech and set their sights on clear communication and genuine engagement.
Now, Twitter’s transformation under Musk’s captaincy looms large, casting doubt on its future as a haven for respectable brands and advertisers – let’s face it he told the CEO of Disney what he thought. We pondered the alternatives, acknowledging there’s no clear horizon on the digital map to replace what Twitter once offered.
Ultimately, this final episode of 2023 was a clear call to arms for all of us navigating marketing and comms, I hope you like it.
Have a lovely Christmas.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
