Author: Chris Norton

I have been to a lot of PR and marketing events After 25 years in the industry, speaking at CIPR conferences, sitting on panels, teaching at university, and hosting 15 events at Prohibition this year alone, you start to think you have seen it all...

Here is a question that should make every marketer slightly uncomfortable: when was the last time you told a potential client what you are bad at Not in a humble-brag, "our only weakness is that we care too much" sort of way Properly bad The kind...

If you’ve been patting yourself on the back for being number one on Google, here’s the bad news: it doesn’t mean what it used to   A Yorkshire PR Win Worth Shouting About   Before diving into the SEO chaos, some good news from...

I never thought I’d have to write a post like this, but here we are Scammers on Facebook Marketplace have targeted Prohibition PR, and they’re using our name—and the names of other reputable Leeds-based agencies like this one here Trio...

I’m excited to share some valuable insights with you about measuring PR ROI—something that’s often misunderstood but critical to proving the value of your communications efforts If you’ve ever felt frustrated by trying to justify your PR...

On the latest episode of Embracing Marketing Mistakes, Will and I had the pleasure of chatting with Phill Agnew, host of the Nudge podcast and all-around behavioural science guru If you've ever wondered why some marketing campaigns take off like a...

In this week’s episode of Embracing Marketing Mistakes, we were joined by the brilliant Sarah Townsend—an accomplished freelance copywriter and author Sarah shared her journey from working in financial services to building a successful freelance...

Can you believe it We’ve actually hit 50 episodes of Embracing Marketing Mistakes! What a journey it’s been From jaw-dropping fuck ups to laugh-out-loud moments, we’ve had some incredible guests share their biggest marketing fails—and,...

Have you ever wondered if your marketing truly resonates with all audiences, or are you, like many marketers, unintentionally limiting your reach I recently had the pleasure of sitting down with Lisa Thompson, Strategy Lead at Wavemaker and founder...

I recently had the opportunity to sit down with my mate and old colleague Jed Hallam, the former Global Head of Strategy at Snapchat and now the driving force behind Culture Lab, a new venture that’s set to change how brands understand and engage...