Author: Chris Norton

Jellyfish brand strategist Tom Roach on how KFC and Weetabix threw away their most famous lines, and the awkward job of digging them back out again "It's probably the most brilliant piece of slogan writing or copywriting in ad slogans, if not in...

Seedlip founder Ben Branson on inventing a drinks category, finding a million-pound cash hole at 30,000 feet, and starting all over again The first time I tried Seedlip I had no real idea what to expect from it I think I said something insightful...

Rand Fishkin on why raising $30 million was his biggest mistake, and how to market in a zero-click world where traffic no longer tells the truth Long before anyone said the words digital PR, I was the odd one out at the agency, doing SEO...

YouTube strategist Leroy ter Braak explains why most brands fail on the platform, how one soil channel tripled its subscribers, and why he ignores click-through rate completely We invited a YouTube strategist onto the show, and he opened our own...

We have got some news we are chuffed to bits about At the 2026 PRCA DARE Awards for the North of England and Midlands, our campaign for Martin House Children’s Hospice won Charity/Not-for-Profit Campaign of the Year The campaign was called The...

Strategy is deciding who you are for and what you are not going to do Ben Norman breaks down the 3Cs, the McCafe campaign, and why most teams skip straight to tactics Most marketers can't define strategy I include myself in that Ask even senior...

AI misinformation now costs brands real money and trust Deepfakes, hijacked campaigns and cloned voices are everyday risks in 2026 Your crisis plan needs an AI upgrade A few weeks ago I sat down to record a webinar with Will, my co-director at...

Behavioural science gives marketers simple, tested ways to change behaviour Richard Shotton shared the biases that move results, from pricing tricks to the labour illusion I have wanted Richard Shotton on the podcast for ages He has written two...

I interviewed Decoded author Phil Barden about why the brain judges your ad in under a second, why old slogans beat new ones, and his three rules for better campaigns I've had six or seven behavioural scientists on Embracing Marketing Mistakes...

I have been to a lot of PR and marketing events After 25 years in the industry, speaking at CIPR conferences, sitting on panels, teaching at university, and hosting 15 events at Prohibition this year alone, you start to think you have seen it all...