Category: Public Relations (PR)

I’m excited to share some valuable insights with you about measuring PR ROI—something that’s often misunderstood but critical to proving the value of your communications efforts If you’ve ever felt frustrated by trying to justify your PR...

‍In recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK This trend has raised concerns among industry professionals and academics alike I was a PR Graduate myself back in...

I was down south in sunny Brighton last week at PR Week’s annual PR360 conference and there were a number of talks that got me thinking and one of them was about clear measurement Measurement is the big issue that so many marketers and PRs...

We live in a hyper-connected world, where news travels fast, and social channels amplify even the smallest incidents While this has advantages, it has also made businesses more vulnerable than ever Today, a PR crisis can quickly snowball into a...

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything...

Despite the age, size, and nature of your brand or business, there’s one observation you must have made by now A brand's reputation and customers' perception and attitudes towards it are key to its success and sustainability You might also know...

I wanted to share this little video from a campaign we have just launched with our client Black Sheep Brewery We partnered with comedian Maisie Adam to create an interesting “Mean Tweets” style video piece about cask beer The idea was we wanted...

So last week, it was a rather strange but rather cheerful Tuesday for team Prohibition as we attended the PRCA Dare awards for the first time ever last week After lots of pontificating on my part we finally managed to sign up and join the PRCA...

I saw this campaign recently and thought it was brilliant, it combined my two favourite things PR and dance music Faithless are amazing and I have seen them on a number of occasions but this time their biggest track of all was used for something...

Unbelievably Prohibition is now officially 10 years old - how the hell did that happen🎆 We held a bit of a special party at the weekend for the team to celebrate a huge decade in PR for us all We owe a lot of this success to my good friend and...